Columnist Andrew Shotland takes a look at the “near me” phenomenon and shares data that helps illuminate how to rank for these queries.
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179 reasons to attend MarTech San Francisco – rates increase next week!
Marketing technology is growing rapidly and the magnitude of the next MarTech conference (San Francisco, May 9-11) keeps pace. This event is doubling in size from just one year ago to provide you with the insights, intelligence and strategies to drive your digital transformation and improve your…
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Mobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billion
But e-commerce totals are much smaller than digital-influenced in-store sales.
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M-commerce 21 percent of online spending in Q4, as digital commerce reaches $109 billion
But e-commerce totals are much smaller than digital-influenced in-store sales.
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Please visit Marketing Land for the full article.
Publishers Clearing House attributes 26 percent revenue lift to header bidding
One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer.
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4 ways to grow your return on personalization
Columnist Jim Dicso shares how brands can maximize their personalization efforts and build stronger, lasting customer relationships.
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Ready for GDPR? This white paper points you in the right direction
Here’s a good starting point for learning about what any company with European users needs to consider before May of next year.
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How ads on Google for its own products can impact the prices other advertisers pay
Just as on a retail shelf, there are only so many spots available on a search result.
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2017 Hashtag Bowl Winners: Congrats To Twitter, Anheuser-Busch & Eggo
We’ve chosen the winners from our sixth annual Hashtag Bowl, honoring the best digital marketing efforts surrounding the big game.
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Brands’ Snapchat viewerships have increased despite Instagram’s rise, per Snaplytics
In Q4 2016, 55 percent of brands’ Snapchat followers viewed their Stories and 88 percent of those viewers watched the whole thing.
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Build Your Ultimate Martech Stack
Its not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Marketing Services…
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Marketing Day: Facebook activity report, user generated content & AI-based marketing tools
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Report: Facebook activity dwindles in 2016, influencer marketing is up
Mavrck has shown that Facebook activity has declined from 2015 to 2016, with fewer posts and engagement across the board.
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Performance and integration: The foundation of marketing technology stack success
As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget.
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The impact (and lack thereof) of Google’s mobile popup algorithm
Back in August 2016, Google warned that it would be releasing an algorithm to crack down on interstitials on mobile pages. Now that the update has been live for a month, columnist Glenn Gabe shares his findings on the impact.
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Why brands should embrace UGC as part of their marketing strategy
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales.
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Why UGC should be brands’ New Year’s content resolution in 2017
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales.
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