Forrester Consulting study confirms the idea that marketers want AI but don’t yet understand what it offers.
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Beyond the Like: Measuring Facebook Reactions
Measuring content performance with Reactions data is trickier than with a simple Like, but columnist Chris Kerns explains how Facebook Reactions can bring you new insights to improve your content.
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Report: more than 13 million proximity sensors now deployed globally
Kontakt.io the leading beacon hardware maker, Swirl the leading software platform says Unacast.
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Google image search lead Randy Keller jumps to Pinterest
Image search and discovery are at the center of the user experience.
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Marketing Day: Top 10 YouTube ads, Hootsuite buys AdEspresso & Facebook audits itself
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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[Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnes
In this week’s show, we talk about the risk brands take when making political statements in their marketing messages, the declining use of hashtags and more.
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Cool tricks to explore Google’s Knowledge Graph results, featuring Donald Trump
Whether you want to gain some insight into how Google’s Knowledge Graph works or just want to prank your friends, columnist Tony Edward shows some cool tricks for changing up the SERP display with URL modifiers.
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Top 10 YouTube Ads in January: Clash Royale spot ranks No. 1 with 11.1M views
The combined video views for January’s top 10 ads totaled 37.8 million, a significant drop from the 100 million views generated in December.
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Local SEO in 2017: 5 simple ways to dominate local search
New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign.
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Making the right martech bets [Infographic]
How are leading organizations approaching their marketing technology (martech) strategy? Contributor Liam O’Connor shares an infographic summarizing recent research findings by Lenati and Chiefmartec.com.
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Google releases Chrome version with the first browser support for WebVR
New capability means that users no longer need to download an app to view online VR.
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Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management
The acquisition and new capabilities point to the importance of social ads to social management platforms.
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Facebook opens itself to measurement audit, gives brands more control over video ad buys
Facebook will sell video ads based on the industry’s viewability standard and introduce a new sound-on option.
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Nielsen’s ‘Digital in TV Ratings’ wins MRC accreditation
The certification marks another step toward full data equality for online-delivered television.
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Yelp Q4: earnings beat expectations but guidance disappoints investors
The company will continue to focus on growing its mobile-app user base in 2017.
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What businesses need to know about the Yelp Elite program
If you’re not familiar with the Yelp Elite program, it might be time to bone up on it. Columnist Brian Patterson gets into the nitty-gritty of the program and explains how it can be a boon for marketers and business owners.
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3 things you can do to stop (or at least slow) customer churn
Getting your customers to keep coming back is crucial for sustainable growth. Columnist Jordan Elkind outlines three things to keep in mind when setting up a churn prevention program.
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