Online Marketing - Online Marketing News

February 8, 2017 Uncategorized

See the MarTech Conference agenda now

MarTech returns to the San Francisco Hilton May 9-11. This year’s expanded edition features 8 tracks on topics at the intersection of marketing & IT. This unique program blends advanced marketing, technology and management presentations; each designed to help you succeed in our software-powered…

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February 8, 2017 Uncategorized

Marketing Day: Influencer campaigns, interview with Denny’s CMO & Twitter’s Q4 2016 earnings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 8, 2017 Uncategorized

Kiss your personas goodbye (and say hello, AI)!

Your buyer personas are about to become as out-of-date as an Altair 8800. Contributor and AI marketing guru Venkat Nagaswamy explains why you’ll be grateful.

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February 8, 2017 Uncategorized

6 ways to grow your podcast audience with SEO

Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.

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February 8, 2017 Uncategorized

It’s time to get ready for the holidays (Yes, really!)

It’s February, and you know what that means — the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why now is actually the ideal time for SEOs to start preparing for holiday season 2017.

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February 8, 2017 Uncategorized

The evolution required to achieve a sustainable online ecosystem

How can we stem the rise of ad blocking? Contributor Ben Barokas believes the relationship between publishers and users must change, and it starts with educating consumers about content compensation.

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February 8, 2017 Uncategorized

Using influencer campaigns for real-time amplification

Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives.

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February 8, 2017 Uncategorized

The brainpower boost: How neuroscience nurtures marketing and design potential

Improved efficiencies in marketing and design are rooted in understanding human behavior and motivation, say marketer-scientist contributors Caitlin Pequignot and Tommy Hung.

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February 8, 2017 Uncategorized

Adblade adds self-service RTB for its WordPress plugin

Now, third-party demand sources can bid on inventory for the content-like ads run by this competitor to Taboola and Outbrain.

Please visit Marketing Land for the full article.

February 8, 2017 Uncategorized

AOL’s Area 51 incubator releases first prototype — a bot for its ad tech data

Called Avery.ai, it now moves into product development and joins other companies’ efforts to make marketing data more readily accessible.

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February 8, 2017 Uncategorized

What marketers should know about Twitter’s Q4 2016 earnings

Twitter’s daily audience is growing, but its ad revenue has shrunk, and its direct-response advertising struggles have deepened.

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February 8, 2017 Uncategorized

A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts

CMO John Dillion says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people.

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February 8, 2017 Uncategorized

Twitter’s ad revenue declined in Q4 2016

Revenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report.

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February 7, 2017 Uncategorized

Facebook’s ad policies revised to encourage inclusion and diversity

Facebook’s ad policies have been updated to increase opportunity and prohibit discrimination.

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February 7, 2017 Uncategorized

Marketing Day: Pinterest’s Lens app, NRF 2017 online sales forecasts & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 7, 2017 Uncategorized

3 local SEO tips that deliver business results

Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners.

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February 7, 2017 Uncategorized

Why is marketing so dang hard?

As marketing grows ever more complex, columnist Scott Vaughan has some practical tips for marketers on how to simplify your efforts so that you can better focus on the outcomes that matter.

Please visit Marketing Land for the full article.