The most shared ad of 2016 was released less than a month ago — earning 1.9 million shares since its November 9 launch date.
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5 ways martech can help you reduce mobile app user churn
Acquiring new app users is great, but columnist Josh Todd argues it’s much more cost-effective to focus on retaining existing users. Here he shares how to use predictive analytics and other tools to keep mobile users engaged.
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How Google is tackling fake news, and why it should not do it alone
What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle — and already is tackling — this problem.
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How brands can win with omnichannel discovery
Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy.
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IAB shares updates for MRAID, including viewability & audibility measurement
This marks the first big update to the IAB’s standard for mobile rich media ads in more than four years.
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Can tech conquer fake news?
Fraudulent news sites threaten the credibility of online content, but the question is whether technology can understand what is false.
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Getting the most out of your holiday emails
With the holidays in full swing, columnist Scott Heimes offers tips on how to plan a successful email marketing campaign that engages your subscribers.
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Generating leads from content: Placing calls to action
What are the best ways to present your calls to action on a content landing page? Columnist Brian Massey outlines key strategies for getting your offer in front of your readers.
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[Podcast] Marketing Land Live #36: The Path to CMO with Deloitte’s Diana O’Brien
In this week’s show, we launch a new series, “The Path to CMO,” with the first Chief Marketing Officer in the history of one of the biggest professional services companies in the world.
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The truth about channel marketing: everything you have been told is wrong
There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management…
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Curb End-of-Year Marketing Burnout with These Digital Marketing Quick Tips
For many marketers, the holiday season is one of their busiest times of year. But let’s face it, focusing on solving your top marketing problems when you have a holiday party to go to and a new year just around the corner isn’t always easy. This year, let’s change our perspective. Instead of letting things […]
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Marketing Day: Beacons are dead, Snapchat shutters Story Explorer feature & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool
Data will help marketers understand which campaigns are delivering in-store sales most efficiently, at the lowest cost.
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Is in-house marketing better than using an agency?
Contributor Jacob Baadsgaard discusses the differences between marketing agencies and in-house marketing to help you determine which would be better for your business.
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Google’s shift to mobile-first: mobile moments that matter
Columnist Jim Yu outlines Google’s long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.
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‘Beacons are dead,’ says CEO of a retail analytics firm
The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume.
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Size matters: 5 tips for creating LEAN programmatic creative
Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment.
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