Automated video ads, new Play inventory and in-app purchase audience modeling are now available.
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3 next-level Yelp tricks for business owners
Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score.
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ON24’s CMO says creativity, patience & never resting on your laurels are key to success
Get to Know: ON24 CMO Joe Hyland
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The limitations of Facebook’s anti-discrimination policy and others like it
Facebook recently removed “Ethnic Affinities” targeting on its ad platform, but contributor Andy Taylor notes that this update only addresses the most immediate and obvious ways discrimination based on ethnicity can be perpetrated.
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Nielsen: Mobile targeting is getting better, particularly when targets are narrower
In its new benchmarks report, Nielsen finds overall on-target percentage holds relatively steady. Publishers continue to outperform platforms and ad networks.
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Global content marketing: It’s gonna be big!
Taking a content marketing program beyond national or regional boundaries is a complex undertaking. Columnist Rebecca Lieb shares what she’s learned about challenges and best practices as marketers seek to expand upon their successes.
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Social media, the subscription economy and the new face of retail
Columnist John Donnelly III looks at the effect the rise of subscription box services has had on how consumers shop — and advises how retail marketers should adapt.
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7 Tips for Running a Successful Social Media Marketing Campaign
In today’s digital world, social media is a staple tactic within most marketing strategies, with 92% of companies considering social media important for their business. But as a widely adopted tactic, many brands and marketers are finding it more challenging than ever to stand out in news feeds, grow their follower base, and maintain or […]
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What Is Clickfunnels?
What Is Clickfunnels Clickfunnels Review: When it comes to earning a living online, there
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Update: FTC holds Warner Brothers accountable for online influencer deception
Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate. In an unanimous Commission vote,…
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Marketing Day: Facebook & Google fake news, Instagram live video & location marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook removes 4 agencies from Marketing Partners program with media buying badge elimination
Facebook is eliminating its Marketing Partners program’s media buying specialty, which will remove all agencies from the program.
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Why media buying and advertising is ripe for artificial intelligence
Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers’ media-buying plans, freeing them to focus on strategy and creative.
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Why Google might not be able to stop “fake news”
Google says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it.
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Why SMBs should spend more of their budget on online marketing in 2017
With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing.
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Instagram’s latest updates embody the highlights of other photo-sharing services
Instagram is launching ephemeral video and live feeds to all its users.
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Location-based marketing: Where is it today, and where is it headed?
Columnist Aaron Strout takes a close look at the current state of location-based marketing and predicts what we can expect to see going forward.
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