Online Marketing

Holiday Marketing Campaigns: ‘Tis the Season for Pinterest [Infographic]
MarketingProfs reports: “People on Pinterest tend to spend twice as much as the general public, and 67% of them will be using Pinterest to plan for holiday purchases.” Learn more from this holiday spirited infographic from Pinterest. MarketingProfs

LinkedIn Sponsored InMail goes self-serve
LinkedIn (client) has opened up their Sponsored InMail ad solution to be run through LinkedIn Campaign Manager. Previously, this solution was only available to marketers with an account representative to execute these campaigns. Marketers can now self-service Sponsored InMail, targeting users by location, industry, title, and more. ClickZ

How Nutella’s First Branded Content Series Will Spread Happiness
Nutella is spreading the happiness in their new documentary series ‘Spread the Happy,’ featuring ‘real people and real stories.’ AdWeek reports: “The release of the series is timed to the holiday season. There are four episodes total with a new one released each week on the brand’s YouTube channel.” Is this a new face for content marketing? Time will tell. AdWeek

More Than One-Half of Consumers Prefer Social Customer Service (Report)
According to a recent report, 54% of consumers prefer to access customer service through social media or SMS messaging. This is a continuation of the trend of social-first customer service. As we’ve seen, social connections bring about brand advocacy, with 46.7% of consumers saying that personal responses from brands strengthen their brand loyalty. Social Times

Instagram Stories get better with new features
While Instagram stories were once rumored to be a duplication of Snapchat’s stories, they’ve found a surprising way to differentiate their service. Instagram stories are now allowing links for verified accounts, mentions and Boomerang — their unique video loop. Marketing Land

Google, Facebook Move to Punish Fake News Sites With Ad Rules
Bloomberg reports: “On Monday, Alphabet Inc.’s Google said it’s implementing a new policy that pulls its popular advertising tool from websites that run ‘misrepresentative content’ although it stopped short of banning fake news from its pages. Facebook clarified existing rules that it won’t integrate or display ads in apps or sites that are illegal, misleading or deceptive.” Bloomberg Technology

Google expands AMP, as it presents a friendly face to publishers
Google is expanding AMP — Accelerated Mobile Pages — to include AMP for Ads, extending to native and video ads. Google is reportedly doing this as it’s a tough time for publishers, and the company wants to help secure their financial future through the open web. Data released seems to back up that assertion, as most of the publishers they surveyed, 80% or more, have higher visibility and click through rates. Digiday

Facebook Reports More Measurement Glitches
Ad Age reports that on Wednesday, Facebook “said in a new blog post that it had given marketers and publishers faulty numbers in a few other spots, inflating how many people visited their Pages and how long they spent reading Instant Articles.” Coming out after the platforms’s recent bout with faulty email metrics, this is causing some concern among social advertisers. Ad Age

What were your top online marketing news stories this week?

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The post Online Marketing News: ‘Tis Pinterest Season, Self-Serve InMail and Nutella Spreads Happiness appeared first on Online Marketing Blog – TopRank®.