Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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5 ingredients for writing the perfect expanded text ad
Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.
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Election 2016: Donald Trump and Hillary Clinton are failing at mobile
Columnist Josh Todd reflects on how the US presidential candidates could do a better job of utilizing mobile technology to engage their respective bases.
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Uncover hidden potential in your paid search and shopping campaigns
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance.
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Should you be using LinkedIn Ads?
Contributor AJ Wilcox discusses what kinds of businesses should be advertising on LinkedIn and those that should probably avoid the platform altogether.
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Report: More marketers are becoming early adopters of marketing tech, although half can’t keep up with the changes
The second annual ‘State of Marketing Technology’ report from ad agency Walker Sands show that marketers are adapting to the never-ending choice of tools.
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Mastering the email ecosystem for effective marketing
From creating a campaign to understanding spam laws, columnist Scott Heimes explains why you need to think about all the parts of the email marketing campaign life cycle.
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How to make Google Home & Amazon Echo talk to each other in an infinite loop
They might be rivals, but these home assistants are happy to talk to each other… and keep talking and talking and talking.
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Google Home’s arrival ushers in the era of the virtual assistant
It won’t really matter if you own Google Home or Amazon Echo; the point is that you will own one of them.
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“Make Good Choices!” And Other Reasons Why We Celebrate Ann Handley
Ever so often, you come across someone that inspires and motivates you to be better, to reach for more. Sometimes this will be someone that you know, but often, it’s someone that you admire from afar. For me (and many other marketers), that person is MarketingProfs’ Chief Content Officer, Ann Handley. In addition to being […]
The post “Make Good Choices!” And Other Reasons Why We Celebrate Ann Handley appeared first on Online Marketing Blog – TopRank®.
Facebook’s Q3 2016 earnings call: ad load issues, ad-blocker blocking, a video-only feed
What advertisers should know from Facebook’s Q3 2016 earnings call.
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Facebook’s Q3 2016 earnings report in 7 charts
The numbers that matter from Facebook’s latest quarterly earnings report and what they say about the social network’s ad business.
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Marketing Day: The MarTech landscape, OTA’s email audit & account-based marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
MarTech Landscape: What is a Customer Data Platform?
This recently-named category seeks to define the marketer’s Holy Grail: a unified view of the customer.
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Google creates its own antitrust woes with poor communication over search listings
Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did with ProtonMail, it could come back to harm Google’s defense from antitrust charges.
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8 ways SEO has changed in the past 10 years
How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO).
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Searching for and winning the marketing moments that matter
Columnist Jim Yu discusses the impact of digital on the customer journey and what marketers need to do to stay competitive and convert customers in the moments that matter.
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