Online Marketing - Online Marketing News

October 18, 2016 Uncategorized

Selling your agency, a how-to guide, Part 3: The mechanics of being acquired

In part 3 of a series, columnist David Rodnitzky answers questions you may have surrounding the acquisition process, from whether you should wait for suitors to if you should hire an investment banker.

Please visit Marketing Land for the full article.

October 18, 2016 Uncategorized

What marketers think of Twitter’s harassment problem: ¯_(ツ)_/¯

Brands don’t worry about harassment because they have adopted Goldliocks social strategies to avoid being targets of harassment.

Please visit Marketing Land for the full article.

October 18, 2016 Uncategorized

Brands must close the loop on audience segmentation

Contributor Matt Nitzberg believes marketers need to move away from common, ingrained measurement practices and instead take an “audience-first” approach to analytics.

Please visit Marketing Land for the full article.

October 18, 2016 Uncategorized

Facebook adds new tools for local discovery and commerce

New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers.

Please visit Marketing Land for the full article.

October 18, 2016 Uncategorized

A Preview & Exclusive Insights for the 2016 MarketingProfs B2B Marketing Forum #MPB2B

This week, members of the TopRank Marketing team are off to Boston to celebrate the 10th anniversary of the MarketingProfs B2B Marketing Forum. It’s no mystery that this conference put on by Ann Handley and the incredibly talented MarketingProfs team is one of our favorites. In addition to our CEO Lee Odden speaking at the […]

The post A Preview & Exclusive Insights for the 2016 MarketingProfs B2B Marketing Forum #MPB2B appeared first on Online Marketing Blog – TopRank®.

October 17, 2016 Uncategorized

Yahoo Q3 revenue beats estimates though search and display revenues were down

Amid overall declines in search and display advertising, so-called MaVeNS revenue was up 24 percent to $524 million.

Please visit Marketing Land for the full article.

October 17, 2016 Uncategorized

Marketing Day: Paid search campaigns, Instagram Stories & Facebook mobile apps

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

October 17, 2016 Uncategorized

Study: Full-page interstitials alienate users, send them racing for the X-it

However, opt-in, contextually relevant video saw positive response from users.

Please visit Marketing Land for the full article.

October 17, 2016 Uncategorized

Instagram highlights Stories on Explore tab to boost viewership

Stories appearing atop Instagram’s Explore tab will be curated from accounts you don’t already follow on Instagram.

Please visit Marketing Land for the full article.

October 17, 2016 Uncategorized

eBay Collective launches with “Shop the Look” AI technology

Curated furniture marketplace includes image recognition technology from recent Corrigon acquisition.

Please visit Marketing Land for the full article.

October 17, 2016 Uncategorized

Dear Google, how about OS targeting? Programmatic search?

In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.

Please visit Marketing Land for the full article.

October 17, 2016 Uncategorized

Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016

Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.

Please visit Marketing Land for the full article.

October 17, 2016 Uncategorized

Facebook will help mobile apps aim push notifications based on people’s in-app actions

Facebook will help mobile app developers aim their push notifications based on the actions people take in their apps, like searching or viewing a product.

Please visit Marketing Land for the full article.

October 17, 2016 Uncategorized

Three big, long-term predictions for the future of martech

Years from now, what will martech look like? Columnist David Booth takes a look at what the future holds for marketers.

Please visit Marketing Land for the full article.

October 17, 2016 Uncategorized

7 marketing gimmicks that could damage your brand

It’s one thing to be creative, but quite another when things take a turn for the worst. Contributor Timothy Carter discusses seven marketing gimmicks that have the potential to fail spectacularly and harm your brand.

Please visit Marketing Land for the full article.

October 17, 2016 Uncategorized

Will usability issues hinder Google Assistant, the star of Google’s new Pixel phone?

Voice-only search might hinder use of Google Assistant and split attention between it and the search bar — which is now hidden behind a button.

Please visit Marketing Land for the full article.

October 17, 2016 Uncategorized

50 Top B2B Marketing Influencers

First of all, Happy 10th Birthday to our favorite B2B Marketing Influencer, Ann Handley and the MarketingProfs B2B Forum team! Time flies when you’re working hard, smart and with style – just like Sharon Hudson, Julie Pildner and their team have been for so many years to create a great experience for B2B Forum attendees. […]

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