Online Marketing - Online Marketing News

October 17, 2016 Uncategorized

50 B2B Marketing Influencers Speaking at #MPB2B 2016

First of all, Happy 10th Birthday to Ann Handley and the MarketingProfs B2B Forum team! Time flies when you’re working hard, smart and with style – just like Sharon Hudson, Julie Pildner and their team have been for so many years to create a great experience for B2B Forum attendees. There are a very small […]

The post 50 B2B Marketing Influencers Speaking at #MPB2B 2016 appeared first on Online Marketing Blog – TopRank®.

October 16, 2016 Uncategorized

Marketing Day: DialogTech & LiveRamp partnership, keyword research & MarTech Today launch

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

October 16, 2016 Uncategorized

If you’re in the US, this marketing data company has a psychological profile on you

Cambridge Analytica is transitioning from defense and political clients into the commercial market, with named profiles on every U.S. consumer.

Please visit Marketing Land for the full article.

October 16, 2016 Uncategorized

If you’re in the U.S., this marketing data company has a psychology profile on you

Cambridge Analytica is transitioning from defense and political clients into the commercial market, with named profiles on every U.S. consumer.

Please visit Marketing Land for the full article.

October 16, 2016 Uncategorized

DialogTech and LiveRamp join to make calls a display optimization tool

Partnership brings call-conversion-based audience targeting to display.

Please visit Marketing Land for the full article.

October 16, 2016 Uncategorized

Just launched: Marketing Land’s new MarTech Today website!

Our new editorial website is laser-focused on the fast-growing world of marketing technology, an area of increasing importance to all marketers.

Please visit Marketing Land for the full article.

October 16, 2016 Uncategorized

The ins and outs of keyword research

When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms.

Please visit Marketing Land for the full article.

October 16, 2016 Uncategorized

What Google’s experimental content podium means for SEO

What’s the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers.

Please visit Marketing Land for the full article.

October 16, 2016 Uncategorized

[Reminder] Upcoming webcast: Take back control of your content

Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing…

Please visit Marketing Land for the full article.

October 16, 2016 Uncategorized

What you need to reach the big leagues of local SEO

Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game.

Please visit Marketing Land for the full article.

October 16, 2016 Uncategorized

Can location make native ads better and more relevant?

Placecast says its new location-enabled units outperform conventional native ads.

Please visit Marketing Land for the full article.

October 16, 2016 Uncategorized

Viewability is a big part of the journey, but it’s not the destination

Contributor Chris Glushko believes viewable impressions are just the beginning; marketers need cross-platform measurement solutions that will put digital media on equal footing with traditional media.

Please visit Marketing Land for the full article.

October 16, 2016 Uncategorized

MarTech Today: Intelligent agent Ozlo, mobile wallet versus apps & Alibaba backs ‘location as platform’

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Say hello to the newest intelligent agent, Ozlo Oct 14, 2016 by Barry Levine Billed as the only independent intelligent agent left, he specializes in…

Please visit Marketing Land for the full article.

October 16, 2016 Uncategorized

Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful Content Creator

Last Saturday, Ashley Zeckman presented to a packed room of bloggers and shared a presentation titled: Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful Content Creator at the annual MN Blogger Conference. The MN Blogger Conference offers a great opportunity for bloggers and content marketers to gather and learn […]

The post Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful Content Creator appeared first on Online Marketing Blog – TopRank®.

October 16, 2016 Uncategorized

MarTech Europe is just 2 weeks away – don’t miss out!

As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organisations’ technology, marketing and management to serve the evolving customer needs. The agenda is packed…

Please visit Marketing Land for the full article.

October 13, 2016 Uncategorized

Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM

The new service, the companies said, is the first automated predictive scoring service for Dynamics that utilizes both business and consumer data.

Please visit Marketing Land for the full article.