AdSense gets the Material Design treatment.
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Social CMO to social CMI: the insight-driven evolution in the enterprise
Social data’s not just for marketing anymore, argues contributor Will McInnes. The insights derived from it can be applied to customer service, product development and all across the enterprise.
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Tracking the confusing reality of the cross-social experience
As users move across different channels, how do you keep track of the customer experience? Columnist Blaise Lucey explains how to create a cross-channel metric that can travel with the customer.
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Facebook will rank Audience Network publishers’ ad slots, price them accordingly
To create parity with News Feed ads, Facebook will appraise Audience Network publishers’ ad placements based on what people do after they click on them.
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10 tips for retailers’ Q4 social advertising
With the holidays around the corner, it’s a crucial time for retailers to get their paid social strategies in place. Columnist Brad O’Brien outlines 10 tips for achieving a highly successful quarter.
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[Podcast] Marketing Land Live #31: A Conversation with Google’s Gary Illyes (Part 2)
We continue our conversation with Google’s Gary Illyes, who previews a few things Google is focused on for the future, tells us his favorite ranking signals, and discusses RankBrain, directory links and more.
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MarTech Today: AMP status, Facebook’s ad diversions & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: After 4 months & 125M+ pages indexed, where are we with AMP? Oct 12, 2016 by Kristi Kellogg Contributor Kristi Kellogg recaps a session from…
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100+ Digital Marketing Tools to Help You Become A More Effective Marketer
Here’s the honest truth: You’re busy and finding the time to be not only efficient but effective is a constant struggle. Recent research from MarketingProfs has found that B2B companies plan to increase digital marketing budgets by 12 – 15% year over year. But are the funds being invested in the right place? A healthy […]
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Marketing Day: Amazon preps for holidays, Google acquires Famebit & Instagram news
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Amazon aims for faster holiday shipping by limiting new 3rd-party sellers
Merchants new to Fulfilled By Amazon service can’t use it until December 19.
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After 4 months & 125M+ pages indexed, where are we with AMP?
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).
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I’ll stop the world and link with you
Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link.
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Google acquires Famebit to give creators more branded content opportunities
With more than 25,000 videos created via its platform, Famebit bills itself as the leading self-service marketplace in the branded video space.
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Is your content share-worthy? 4 questions to ask
Contributor Kerry Jones explains why raising eyebrows, sparking emotions and creating teachable moments are more important than counting backlinks.
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Navigating the new waters of live content
As more social media platforms dive into live content, which channel should you focus on? Columnist Caitlin Jeansonne offers tips to help you develop a live-content strategy and decide which platform works best for your audience.
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How Facebook is dealing with ads overcrowding the News Feed, explained in 42 seconds
As the ratio of ads to posts in people’s news feeds maxes out, Facebook is diverting those ads to more places, like Instagram, its ad network and Groups.
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What marketers should know about Instagram’s latest tests and rollouts
Columnist Andrew Waber discusses new and potential changes to Instagram’s ad formats and capabilities — and what marketers should do to prepare for them.
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