If Snapchat’s Stories are like TV, then its new Story Playlists are like a DVR.
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Google Analytics desktop UI gets a refresh with navigation updates & customization tab
In addition to simplifying its navigation menu, Google Analytics is removing the Intelligence Events and In-Page Analytics pages.
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Results from the Local SEO Ranking Factors Study presented at SMX East
Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking factors study presented at SMX East 2016.
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Best practices for personalizing content at the local level
Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local…
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Local SEO now has an organic ROI tracking method
Heard about the new partnership between Yext and Uber? Columnist Lydia Jorden explains its implications for tracking return on investment for local search.
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The ins, outs and industry effects of Apple’s Limit Ad Tracking changes
Apple’s most recent iOS update brought with it a stronger setting for preventing advertiser tracking. Columnist Craig Weinberg discusses the implications for marketers.
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IAB’s first report on VR/AR surveys the terrain for marketers
The study is a first step toward the organization’s development of guidelines for ads.
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Activate your audience with a ‘measurement framework’
It’s one thing to have a lot of data, but quite another to derive value from it. Columnist Nick Iyengar explains how to build a “measurement framework” to ensure your metrics bring you actionable marketing insights.
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[PODCAST] Marketing Land Live #30: A conversation with Google’s Gary Illyes (part 1)
In part one of a two-part podcast conversation, we speak with Google’s Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics.
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MarTech Today: Eye-tracking study on viewability, Optimove’s intelligent agent & Facebook’s new Events app
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Eye-tracking study: Web ads need to be viewable for at least 14 seconds to matter Oct 6, 2016 by Barry Levine New data shows that the current standard…
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Marketing Day: Smartphone usage, Facebook events app & intelligent agents
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Instagram Stories get viewed by one-third of its 300-million-large daily audience, ignored by rest
Every day more than 100 million people view Instagram Stories, but roughly 200 million people do not.
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Optimove adds an intelligent agent for self-optimizing marketing campaigns
Called Optibot, the new feature makes recommendations, offers insights, and conducts self-optimizing tests across micro-segments.
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Facebook’s new Events app could be a Trojan Horse rival to Google Calendar
Facebook’s Events app offers an in-app calendar that can sync schedules from other calendars, like Apple’s iCal, Microsoft’s Exchange and Google Calendar.
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The 7 best ad and landing page elements to boost online conversions
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.
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PPC + SEO = match made in marketing heaven
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.
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Marketing automation tools compared: GetResponse, Marketo and HubSpot
On the fence about which marketing automation platform to use? Columnist Tamar Weinberg dives into the pros and cons of three tools to help you decide which will best meet your needs.
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