Online Marketing - Online Marketing News

October 6, 2016 Uncategorized

Keep it simple: 10 digital brand metrics that matter

Don’t assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your brand and offers a core list to help you get started.

Please visit Marketing Land for the full article.

October 6, 2016 Uncategorized

MarTech Today: Samsung buys Viv, building a martech stack & bio-tracking for marketing

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Buying Viv, Samsung makes its “me too” virtual assistant play Oct 6, 2016 by Greg Sterling Like Siri, Viv sells itself before its ambitious…

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October 5, 2016 Uncategorized

Report: on average day, nearly 40 percent of searchers use only smartphones

Google research also makes the case for cross device retargeting.

Please visit Marketing Land for the full article.

October 5, 2016 Uncategorized

Eye-tracking study: Web ads need to viewable for at least 14 seconds to matter

New data shows that the current standard of ‘viewability’ — half the ad on-screen for a second — is far too low to have much value for advertisers.

Please visit Marketing Land for the full article.

October 5, 2016 Uncategorized

Eye-tracking study: Viewers need entire web ad on screen for at least 14 seconds to matter

New data shows that the current standard of ‘viewability’ — half the ad on-screen for a second — is far too low to have much value for advertisers.

Please visit Marketing Land for the full article.

October 5, 2016 Uncategorized

Infographic: 11 amazing hacks that will boost your organic click-through rates

Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.

Please visit Marketing Land for the full article.

October 5, 2016 Uncategorized

Give Google a break: Tackling paid links is harder than you may think

Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links.

Please visit Marketing Land for the full article.

October 5, 2016 Uncategorized

Why 2016 is NOT the year of conversion optimization

Columnist Brian Massey says it’s not yet time to declare this the year of conversion optimization, but with the bevy of tools and resources at our disposal, the industry is inching ever closer to it.

Please visit Marketing Land for the full article.

October 5, 2016 Uncategorized

How to see all the Facebook Live video that’s happening around the world

From political stump speeches to local TV news to piracy to porn, there’s a lot of programming being broadcast through Facebook Live.

Please visit Marketing Land for the full article.

October 5, 2016 Uncategorized

With mobile home tab MIA, Facebook’s desktop-only Live Map offers best view of global broadcasts

From political stump speeches to local TV news to piracy to porn, there’s a lot of programming being broadcast through Facebook Live.

Please visit Marketing Land for the full article.

October 5, 2016 Uncategorized

So you want to build a #martech marketing stack?

How do you vet martech vendors? Should you invest more in people or technology? Those questions & more were answered in a Dreamforce 2016 session.

Please visit Marketing Land for the full article.

October 5, 2016 Uncategorized

How to find the email personalization sweet spot

How do you send personalized messages without getting too personal? Columnist Scott Heimes discusses ways marketers can engage their email subscribers without overstepping boundaries.

Please visit Marketing Land for the full article.

October 5, 2016 Uncategorized

MarTech Today: Salesforce buys Krux, featured snippets & a new kind of ‘augmented reality’

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce buys DMP Krux Oct 4, 2016 by Barry Levine The company’s latest acquisition brings in-house the data needed to conduct large-scale…

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October 4, 2016 Uncategorized

Take back control of your content

Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 – but feel less than confident about your content marketing operations. Join experts Arnie Keunn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing Strategist…

Please visit Marketing Land for the full article.