Eye-tracking, brainwaves, facial expressions and other non-verbal responses are giving marketers inside tracks to your real feelings.
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Marketing Day: Google Assistant, Progressive Web Apps & mobile ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Don’t let your business play possum with local search
Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses.
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Multi-location local SEO strategy: domain structure
How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in.
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Google and Progressive Web Apps: the mobile experience and SEO
What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.
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Using search marketing to amplify TV buys: SMX East 2016
Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising.
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What you need to know about the state of mobile advertising
Columnist Aaron Strout takes a look at the types of mobile ad formats that exist today, as well as the technology and data that powers them.
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Google’s Assistant, Home announcements preview a new kind of ‘augmented reality’
With the launch of this new ecosystem, the physical world adds more digital layers.
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How Pinterest is cracking the social commerce code
As the holidays quickly approach, contributor Wayne St. Amand says now is the time for brands to look toward Pinterest and its ability to convert sales.
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MarTech Today: Google’s big event, Criteo buys HookLogic & WordPress.com adds SEO tools
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google debuts new Pixel phone, Google Home & Google Assistant Oct 4, 2016 by Danny Sullivan New Google Pixel phones. Google Home to take on…
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Salesforce buys DMP Krux
The company’s latest acquisition brings in-house the data needed to conduct large-scale audience segmentation and targeting.
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Marketing Day: #MadeByGoogle hardware event, holiday retail forecast & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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NRF’s 2016 holiday retail season forecast: 3.6% increase & strong chance of non-store growth
The National Retail Federation has announced a moderate forecast for retailers across the board and a favorable forecast for those non-store sellers.
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Google debuts new Pixel phone, Google Home & Google Assistant
New Google Pixel phones. Google Home to take on Amazon Echo. And more hardware news from Google, during its big event today.
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Live Blog: The Made by Google hardware event
New Google Pixel phones. Google Home to take on Amazon Echo. And more hardware news expected from Google, during its big event today.
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Don’t overlook your current customers with your ABM strategy
Make no mistake, account-based marketing is ideal for targeting prospects. But contributor Thomas Koletas explains why you should also be using it for retaining and upselling your existing customers.
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Criteo set to acquire HookLogic
HookLogic’s solution that powers search ads on retail and travel sites will continue to operate, says Criteo.
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