Online Marketing - Online Marketing News

October 3, 2016 Uncategorized

How to get more mileage out of the content you create

How do you get the most value out of your content? Contributor Ural Cebeci discusses strategies for crafting compelling content that gets your audience hooked and wanting more.

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October 3, 2016 Uncategorized

Amazon bans incentivized reviews outside of its own Vine program

Manufactures will no longer be permitted to provide products independently in exchange for reviews.

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October 3, 2016 Uncategorized

MarTech Today: Demandbase’s AI-powered DemandGraph, the newest Adobe-Microsoft partnership & the AMP firehose

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts Oct 3, 2016 by Barry Levine New resource turns data about…

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October 2, 2016 Uncategorized

With Google Home looming, Amazon launches 100+ spots in new Alexa ad campaign

Amazon aims to deflect attention from Google’s shiny new personal assistant, Home, which is expected to get a big push during a Google press event Tuesday.

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October 2, 2016 Uncategorized

Marketing Day: Facebook opens Marketplace, martech trends & social media myths

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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October 2, 2016 Uncategorized

Yext literally helps drive customers to stores with ‘Ride with Uber’ integration

Businesses can also send en route content and messages such as menus or offers to customers.

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October 2, 2016 Uncategorized

Facebook’s Marketplace gets the mobile home tab that was supposed to go to Live

In April Facebook said it would replace the Messenger tab on its mobile app’s home screen with one for Live. On Monday it gave the slot to Marketplace.

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October 2, 2016 Uncategorized

Facebook’s Craigslist-style Marketplace isn’t open to brands, Page owners

Page owners, including brands, will not be able to sell items in Facebook’s Marketplace, and there’s no way to pay for featured placement.

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October 2, 2016 Uncategorized

3 mysterious and scary ways AdWords budget creep can happen to you

Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery.

The post 3 mysterious and scary ways AdWords budget creep can happen to you appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

October 2, 2016 Uncategorized

The martech lowdown: 2016 trends in review and a look at our bright future

What’s in store for martech? Columnist James Green takes a look at the trends in 2016 and which advancements will shape the industry next year.

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October 2, 2016 Uncategorized

What brands should know about Facebook’s new and upcoming average watch time metrics

Facebook’s new average watch time metric may sound straightforward, but it has a twist.

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October 2, 2016 Uncategorized

MarTech Today: Gmail’s support for responsive design, PullString’s intelligent conversation platform & more

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Gmail finally supports responsive design: answers to 4 burning questions Sep 30, 2016 by Chad White Google has started rolling out support for…

Please visit Marketing Land for the full article.