Jordan Power’s agency Grey Smoke Media has been in business for nearly a decade
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Eight (Non-Traditional) Strategic Accounting Secrets To Profitable Restaurants In 2023
As a restaurant owner, it is crucial that you understand how smart restaurant accounting can bring you closer to profitability and sustainability.
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The Much-Anticipated “Great Recession of 2023” Is Coming. Here’s How To Leverage PR During Economic Uncertainty
Embrace the economic doom and gloom and make your brand shine during challenging times.
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La economía de las reseñas pisa cada vez más fuerte en el universo del consumidor
¿Cómo el contenido generado por el usuario se ha convertido en una de las herramientas clave para concretar la mayor parte de las ventas online?
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Why Building Customer Trust Is Even More Important During Economic Hardship
Although the consumer trust barometer is not looking good for companies at the moment, you can use this as an opportunity to make lasting relationships with them. Here’s how.
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How Small Businesses Can Make the Most of Email Marketing
Often, small businesses create email marketing campaigns with (at best) poorly defined goals. Use these tips to form clear goals and find the right tools to achieve them.
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4 Tips to Increase Your Conversion Rates and Reach Your Full Revenue Potential
Your desired conversion rate can have huge implications for your business revenue. Here are a few tips on how to boost those numbers.
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The 4 Principles of Onboarding for Product-Led Growth Platforms
Understand these principles of product-led growth onboarding so your organization can become more embedded and cross-functional.
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How to Produce Stellar Competitive Intelligence and Edge Your Competition
Competitive intelligence is about understanding your client or competitor’s needs and desires while identifying opportunities and threats. It’s about knowing what will make your business successful in the long run.
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Empathy Is the Key to Improving Customer Experience — and Closing More Sales
Understanding the feelings, thoughts and experiences of another person is what empathy is all about — and the best CX programs use empathy to build better experiences for their customers. Here are three tips to get you started.
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How to Increase Your Sales by Analyzing Your Marketing Funnel
Understand how your marketing funnel works so you can make changes that will lead to more sales and improved results.
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3 Timeless Elements of Storytelling That Will Grow Your Business
Stories aren’t just for kids, they’re how our brains remember and communicate information effectively — but if you want to tell effective stories that help your business grow, they need these three key elements.
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TikTok es la nueva normalidad. 5 razones para incluir TikTok en tu estrategia de marketing de contenidos
La usabilidad y popularidad de la plataforma está compitiendo —y superando— a otras redes sociales. He aquí cómo y por qué puedes capitalizar TikTok en tu estrategia de marketing digital.
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How to Develop a Marketing Budget for Your Small Business
Should you invest in marketing? The short answer is yes. Here’s why, plus a step-by-step guide to building an apt marketing budget that bolsters growth.
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Fed Up With Red Tape? Here Are 3 Tactics to Advance Your Marketing Strategy and Stay On The Right Side of Regulators.
A multi-channel marketing strategy is key to scale your company, but red tape means heavily regulated industries fall short. Use these three tactics to advance your marketing strategy and stay on the right side of customers and regulators.
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5 Simple Ways to Earn Social Proof as a Young Entrepreneur
Can you make it as a business in today’s world without tons of reviews? The answer is yes, but it takes time and targeted efforts.
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A Complete Guide to Outbound Marketing Strategy
These guidelines and principles will help you create an effective outbound marketing strategy to increase a quality lead pool and generate more sales.
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