TikTok’s usability and popularity are competing — and beating — other forms of social media. Here’s how and why you can capitalize on TikTok in your marketing strategies.
Continue reading
3 Inbound Marketing Myths You Can’t Afford to Overlook
These common myths can stifle your business before you even get started. But don’t fear — there are solutions!
Continue reading
How to Build Strong Relationships With the Media (and Why It’s Vital to Your Success)
Building positive, authentic relationships with members of the media is crucial to your business and its future growth. Here’s why.
Continue reading
How to Utilize Modern PR to Gain Global Brand Awareness
As the age of digitalization advances, modern PR emerges as the next best thing for companies to get brand recognition. Here’s the best way to utilize it.
Continue reading
Go Hard, Or Go Home: A Game Plan For Startups Wanting To Survive An Economic Downturn
Raising capital for a startup in times of economic expansion and prosperity is tricky enough, and in periods of economic downturn, it’s even harder.
Continue reading
The Market is Evolving, Your Marketing Strategy Should Too
The world is changing quickly, and so is the overall marketplace. Here are three fundamental tenets to ensure companies can evolve alongside their market and succeed in their business efforts.
Continue reading
Get Your Amazon Business Ready for the 2022 Holiday Shopping Season With This Step-By-Step Guide
The holiday shopping drive will be here in a blink of an eye. Is your Amazon business all set? Use this guide to decide.
Continue reading
6 Marketing Pitfalls That Can Haunt Your Company
From lack of compelling content and proper analytics to data that’s too siloed, how to avoid the most prominent marketing department bugaboos.
Continue reading
Do You Need to Copyright Your Logo? Here’s What You Need to Know.
Is your logo safe? As a brand expert and CEO of a logo design company, I’ll reveal whether you’re exposing your brand to risk.
Continue reading
You Already Have a Personal Brand. For Your Business to Succeed, You Must Take Charge of It.
A personal brand isn’t a fake persona, and it’s most definitely not exclusive to celebrities or chiefs of multinational companies. As an entrepreneur, it’s vital to start curating your existing one — here’s how.
Continue reading
4 Guiding Principles for Building and Deploying a Great PR Strategy
Attracting attention to your brand is one thing, but sustaining it over time while sticking to your brand story, is what PR strategy is all about.
Continue reading
How Brands Can Turn Short-Term Rewards Into Long-Term Loyalty
Understanding the differences between true customer loyalty and reward programs can help brands build lasting relationships with their customers. Here’s how (and why).
Continue reading
5 Steps for Coaches to Build an Effective Personal Brand and Stand Out in a Crowded Market
As a coach, how do you differentiate yourself from the sea of other coaches and build visibility that can attract the right clients to you? Here are a few tips.
Continue reading
This Expert Shares 5 Tips for Marketing a Boring Product
Just because your product or service isn’t all that exciting, doesn’t mean you can’t get customers excited about it. Here are some strategies that will help them become more emotionally invested in what you offer.
Continue reading
In the Fight for Privacy, Web Cookies Are Disappearing. Here’s What That Means for Your Company’s Advertising Strategy.
Privacy is becoming prioritized and third-party cookies are disappearing. Instead of spending more to reach the exact same audience, businesses will have to find another way to help them reach their audiences more efficiently and effectively.
Continue reading
This Tool Is the Key to Enhancing Your Social Media Presence
Social listening tools can be a great addition to your social media and marketing incentives. Here’s what to look for when deciding on the best app for you.
Continue reading
As Inflation Soars, Consumers Want More Rewards and Shopping Incentives. Here’s How to Give Them What They Want
With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives’ impact on consumer shopping behavior and brand affinity.
Continue reading