Influencer marketing is one of the most effective digital marketing techniques to help brands connect with their audience.
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Kanye West’s Ugly Brand Breakups Expose Risks of Partnering With Public Figures. Don’t Overlook These DEI Red Flags to Avoid The Same Fate.
If the idea of working with a public figure triggers a gut check with members of your team because of the person’s past comments and actions, reconsider whether you want your brand to be connected to that person.
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9 Types of Lead Magnets That Will Quickly Grow Your Email List
How do you make sure your messages stand out and get opened? Here are nine types of lead magnets that can help.
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How to Build Credibility and Trust With Effective Content Creation
Connect with your audience with a content creation strategy that increases brand awareness and guarantees a loyal customer base.
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Find More Customers: How to Grow Your Business Online
This 12-course bundle can help you leverage paid and organic channels.
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What Not to Do When Marketing a Web3 Product
If you understand Web2 marketing, then you’re already halfway there. Here’s how to prepare your business for marketing in Web3.
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What’s the Deal With Disruptive Marketing and Should I Be a Disruptor?
Disruptive marketing challenges the status quo of marketing and goes against the grain of traditional marketing. Because of this, it’s the best way to capture the modern-day consumer’s attention.
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How Text Marketing Could Be Your Most Powerful Customer Engagement Tool
Chat apps and texts are climbing the ranks for the No. 1 spot in the future of marketing. Here’s what sets it apart from other marketing strategies and how you can use it for your business.
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Is Your Advertising Spend Going to Waste? If You Don’t Fully Understand This Metric, It Might Be
Return on ad spend (ROAS) is commonly misunderstood and therefore misused. Here’s why and what you should focus on instead.
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Is Your Advertising Spend Going to Waste? If You Don’t Fully Understand This Metric, It Probably Is.
Return on ad spend (ROAS) is commonly misunderstood and therefore misused. Here’s why and what you should focus on instead.
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From a Note to a Big Idea: How Content Supports and Promotes a New Product
Developing a brand-new solution is just one part of successful product promotion. Content showcases a product to your audience and maximizes your results.
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6 Key Benefits of Starting Your Own Live Show
My live show helped me gain new clients and partners, and it also grew my network. Here’s how starting your own live show can help you do the same.
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50 Franchise CMOs Who Are Changing the Game
Get to know the industry’s most influential marketing power players.
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Is Your Customer Communication Actually Effective? Here’s How to Avoid the Limitations of Common Tactics
There are a handful of popular and effective ways to stay in contact with customers, but it’s important to understand the limitations and how to utilize technology to your advantage.
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Want to Build Trust in Your Business? It All Starts Online
Creating a positive, compelling brand experience online is the best way to cultivate trust and build a brand consumers turn to first.
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Is Your Marketing Boring People to Death? Here Are 5 Ways to Change That
Are your marketing efforts not getting you the results you want? If so, it might be time to step back and reassess your actions.
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Learn Adobe Creative Cloud for a Prime Day Price
Grab a nine-course bundle you won’t find anywhere else for just $20 for a limited time.
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