If you’re considering franchising your business, it’s all about having a differentiator. This innovative marketing solution provides a competitive edge and helps franchises connect with customers like never before.
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7 Crucial Metrics to Evaluate the Effectiveness of Your Marketing Campaigns
Why data-driven decisions are reshaping the marketing landscape
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Don’t Give a Sales Pitch to a Journalist — Tell Them Your Story. Here’s Why.
Most entrepreneurs are driven to sell their product or service in all conversations, but don’t try doing that when speaking with reporters.
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5 Ways Companies Can Create Content That’s Actually Helpful
You’ve heard that serviceable content is important to create, but rarely do you find guidance on how to actually do that.
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7 Things You Need to Do to Make Your Email Marketing More Lucrative
Your email marketing could perform so much better. Here’s a seven-step checklist to help your emails be more lucrative.
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9 Reasons You Should Have an Amazon Brand Storefront
Amazon offers a powerful tool to help brands differentiate themselves with the Amazon Brand Storefront. Here are nine of the most essential benefits Amazon Storefronts offer consumer brands.
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How to Finally Get Some Consistency Behind Your Branding
Giving your brand some consistency takes work. It’s not something you can do overnight and forget about.
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Launching a New Media Company? Here are 7 Things to Know Before the Camera Starts Rolling
Preparation provides a valuable leg up when making a name in the crowded media business.
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Forget Paying for Ads on Google and Facebook. Use These 6 Marketing Tactics Instead.
Too many businesses play it safe with the same old paid marketing strategies during this economically uncertain post-pandemic period. Break the tired routine with these six strategies.
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5 Ways to Stop Wasting Money on Influencer Marketing
Influencers hold the potential to connect with audiences on a deeper level, build trust and drive substantial business growth.
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How One Beloved Burger Chain Is Spending Millions to Get Customers Through the Door
Burger King hopes remodeling and revamping the Whopper will bring customers to stores.
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Why Problems Are More Powerful Than Products
Companies spend big budgets on promoting products, but sales come from focusing on what really drives decisions.
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How to Grow an Email List You Can Monetize
Is your email marketing not getting much traction, although you’re working hard on it? Try these tactics to build an email list you can nurture, engage — and monetize.
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How to Get Your Brand Featured in Any Publication
Rather than adopting a hit-and-run approach to media coverage, focus on building lasting relationships with journalists, bloggers and editors.
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5 Proven Marketing Strategies for Amazon Sellers
Want to boost your Amazon sales without wasting time and money? These proven Amazon marketing strategies work regardless of the size of your budget.
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‘My Generation Is Lazy’: 23-Year-Old CEO Says One Specific Thing Is Destroying Gen Z’s Work Ethic
Luke Lintz was 16 when he co-founded public relations firm HighKey Enterprises with his brother.
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Condado Tacos CMO Sara Kear on Creating a Strategic Digital Footprint
Interview with Condado Tacos’ Chief Marketing Officer Sara Kear about how to use social media for business and being forced to pivot.
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