Authenticity is all about being true to who you are at your core.
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Why Producing High-Quality Content Matters for Your Business
Creating a content marketing strategy that is consistent, relevant and valuable for your audience is the essence of a successful content marketing campaign.
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Hiring An Influencer on This Less-Used Platform Should Be Your Next Marketing Move
Most businesses have heard of Instagram and TikTok, but few know the Twitch platform.
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Design Your Own Branding by Learning Adobe CC
A great design strategy starts here.
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How to Use Storytelling to Increases Customer Engagement
Authentic stories connect with their audiences emotionally and intensely. More than most other marketing strategies, they engage consumers and maintain customer loyalty over the long term.
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The Sales Game Has Changed. Here’s How to Keep Up.
The game has changed. The modern sales process begins with new marketing strategies that can help develop leads before your sales team gets involved.
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Owning Your Customer Data Is the Key to Profitability. Here’s Why.
In the age of information, owning consumer data can be the difference between growth and stagnation.
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Should Your Startup Consider Advertising on TV?
TV advertising may not carry the same weight it did years ago, but does that mean we should give it up altogether? Not really — and here’s why.
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How to Make Your Marketing Less Cringeworthy and More Authentic
Companies are needing to completely re-shift their marketing strategy to win customers’ trust. Here are a few ways businesses can show authenticity in their marketing.
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Here’s an Ad that Sucks. Here’s How to Fix It.
To show you the power of good advertising, I’m taking one real ad and fixing it up. Behold the power of direct-response strategies!
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Your Content Is Meaningless If This Important Element Is Missing
All the work you put into creating incredible content is meaningless if you aren’t considering the context in which it will be consumed. Here’s why.
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Should You Prioritize Traffic or Conversions on a New Website?
Traffic and website conversions are both important to build in your path to success, but which one is more important? Which one should you handle first?
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3 Tips on How to Empower Your Franchisees to Acquire Local Customers
Provide training, technology and resources to support your franchisees. Don’t let them go out on their own.
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Invest in Your Email Marketing with DirectIQ
This seamless platform makes it easy to create, send, and track campaigns.
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How to Find the Right Tech to Bring Game-Changing Growth to Your Business
The tech used — and how it’s used — can make or break you.
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Startups are Making These 3 Mistakes in Their Marketing Strategy. Here’s How to Avoid Them.
If you have found a startup, you understand that marketing is challenging. Learn from these common PR mistakes and how to avoid them in 2023.
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Want To Go Viral On TikTok? Follow These 4 Rules.
Understanding TikTok may seem daunting for you and your marketing team. But, following these four easy rules will help create viral content.
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