Staying on top of marketing can be challenging in the ever-evolving beauty industry. Fortunately, certain strategies can be followed that primes a beauty brand for success.
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7 Powerful Ways to Improve Your Brand Reputation and Recognition
A good reputation can strengthen credibility and boost your revenue. Learn how to build an image that puts your brand in control.
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The Benefits of Having a Consumer Brand for Hard Science
Any company doing something innovative and hard that ends up in food or consumer space, would be crazy not to think carefully about whether a consumer brand could help them.
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The Key Elements All Online Communities Should Have
Here are some key elements that online communities should have and how to measure a community’s success.
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7 SEO Copywriting Tips to Get Your Business Ranking on Google
Want to learn how to land on page one of Google and other search engines? SEO copywriting could be your secret weapon.
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5 Things to Consider Before Hiring a Marketing Consultant
Thinking about hiring a strategist or consultant to help you reach your marketing goals? Before you spend a dime, consider these five steps to make sure they’re sufficiently skilled, experienced, and up to the job.
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Disrupt a Business-As-Usual Industry in 6 Steps
The most influential innovators all have one thing in common: disrupting traditional industry markets. However, only some are able to pull it off. Here are six steps all market disruptors must follow to succeed.
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How to Enable Change in Your Team and Boost Your Customer Experience
What are the keys to the improvement loop and actually implementing change? What are the top tips to getting this right? Here’s your answer.
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3 Reasons Why the Whole Team Needs to Be Part of Your PR Strategy
A shared understanding of your organization’s communications strategy will enable your full team to hit more goals, contribute to business-boosting narratives and feel confident in times of tumult.
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Should Your Brand Take a Stand? Here Are 5 Critical Steps For Getting It Right.
The question isn’t whether brands should take a stand but how and when.
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‘Productivity Isn’t The Problem — Lack of Creativity Is’: Here Are 3 Ways To Foster A Creative Culture At Work.
We don’t get to stretch our creative muscles like we used to. Here are three ways to bring it roaring back.
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Inside This Entrepreneur’s Quest to Help Families Get a Great Night’s Sleep
How success happened for Michael Rothbard, founder and CEO of Newton Baby, Inc.
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4 Steps to Building the Best Online Reputation
Your online reputation can win or lose new customers. Here’s how to build an online reputation with high-quality reviews in 2022.
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6 Untold Tips to Get More Instagram Saves
Do you still rely on likes to know whether your audience likes your content? There’s a better alternative: Instagram saves! Here’s why saves are different from likes – and how to get more of them.
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The Big Risks You Need to Avoid When Using Marketing Automation
Whether you’re interested in maximizing efficiency or just making sure your newsletter goes out on time, every time, marketing automation tools can help you achieve your goal.However, there are some big risks you’ll need to consider and avoid while using marketing automation.
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Are You Creating Content for Human Consumption? Let’s Find Out.
Here are the six steps to developing an effective content strategy that’s actually made for human consumption (from the perspective of a chef).
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Why Doing Your Own Digital Marketing is Actually Costing You Money, Not Saving It
We all want to get the highest ROI on our marketing efforts. And most of us have considered doing it on our own to save money. But is this short-term solution hurting your business’s long-term success?
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