Here’s how to think about, price out and allocate wisely when budgeting for account-based marketing campaigns designed to turn data into dollars.
Continue reading
5 Ways To Tune Into The Modern PR Mindset
Modern PR is about creating meaningful conversations with your audience.
Continue reading
5 Steps to Make Winning Marketing Bets
The best laid marketing plans still involve a ton of risk. Here’s how to make sure that risk is worth it.
Continue reading
What You Can Learn About NFTs From Coca-Cola, Acura and Gucci
Your business doesn’t have to be a household name to be successful in the world of NFTs. Here’s what you can learn about expanding into the metaverse from these three major brands’ NFT innovations.
Continue reading
The Video Content B2B Buyers Find Most Helpful
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2. Read the full article at MarketingProfs
Continue reading
Franchising: The Younger Generation Steps Up
Millennials portend a bright future for the industry.
Continue reading
Get Started as a Graphic Design Expert Online With a $40 Course Bundle
Learn the design skills you need to make your business stand out.
Continue reading
5 Best Practices for Offshoring Your Creative Services This Year
Looking to outsource your creative services this year? Here’s a quick guide to help you get started.
Continue reading
How to Build an Authentic Brand
Authentic branding is not about “appearing” authentic – it’s about truly being who you really are. Here’s how to establish a brand that reflects your honest self.
Continue reading
3 Big Reasons Social Media Is Critical to Your Multi-Touch Marketing Strategy
As part of a multi-touch marketing strategy, social media brings your brand to life, enables you to engage directly with your target audience, and cost-effectively expands your reach.
Continue reading
The Basics of Podcasting and How It Can Grow Your Business
Podcasts are a great way to provide content to your customers while also driving traffic back to your website.
Continue reading
How to Adapt your Marketing to the Post-Covid Era
Covid changed the way many businesses reach customers. These tips will help your business succeed in a post covid era.
Continue reading
Lessons in Personalization: What Netflix Can Teach Marketing & Sales Teams
Businesses looking for ways to meet buyers where they are can glean three core lessons from the king of personalization: Netflix.
Continue reading
The Importance of An Effective Marketing Strategy in Reaching Your Business Goals
Establishing an online presence, engaging with consumers, and building trust with your audience will place your brand at the top of mind. A powerful marketing strategy results in these five benefits to drive ROI.
Continue reading
5 Common Mistakes to Avoid When Selling Through Amazon
Simple errors can quickly upend your Amazon selling strategy. Learn how to avoid those mistakes and maximize your reach on the world’s top seller platform.
Continue reading
3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Business
Are you starting, building, pivoting, or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be structured to get started?
Continue reading
How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast]
Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video can be the source of all your content marketing efforts. Read the full article at MarketingProfs
Continue reading