Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video can be the source of all your content marketing efforts. Read the full article at MarketingProfs
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Is It Always PR’s Job to Make the Phone Ring?
In a quick-hit business world, does a long-sustained PR campaign have value?
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Why Marketing Agencies Should Use Blockchain Technology
Blockchain has emerged as an industry disrupter in marketing, and here’s why you should be implementing it in your marketing suite.
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The advertising agency Ogilvy will stop working with influencers who retouch their photos in England
The measure complements a proposed law that would require influencers to notify when an image has been digitally altered.
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How to Tackle the 5 Challenges Every Expanding Business Faces
Scaling a brand across the globe brings not only a multiplication of earnings, but also unpredictable challenges: hands-on tips for addressing the most major.
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5 Steps to Creating Successful Marketing Campaigns
From startups to Fortune 100 brands, great marketing teams share common strategies to create compelling campaigns.
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Your Reputation Matters in Email Marketing. Here’s How to Protect It.
And a little side note; open rates matter.
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This Often-Overlooked Strategy Is Actually an Advertising Breakthrough — and It’s Here to Stay
Better view-through rate, a unique ability to reach young and influential buyers and true precision are just a few of its advantages.
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The 5 Biggest Mistakes Companies Make When Designing a Logo
Your logo is your business identity — it can be difficult to get right, and incredibly easy to get wrong.
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How Do Location Landing Pages Work in SEO?
So how do location-based landing pages work in the context of search engine optimization (SEO)? And why might they help you boost business?
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How to correctly take advantage of social networks to boost your business
Social networks continue to be a fundamental tool to communicate with your target audience. These tips will help you use them correctly.
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It’s a Golden Age for Brands That Fall Into This Category. Does Yours Make the Cut?
In an economic world in which customers seek brands that act on their promises more than ever, it’s critical to fine-tune your mission, values and community connections.
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Why You Should Use AI to Write Your Business’s Press Material
An AI-generated press release is a great way to get information about your company out there. Here’s why.
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How to Increase Your Product Sales on Amazon Today
Maximize your full revenue potential on Amazon with these valuable tips.
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5 Effective Thought Leadership PR Tactics for Your Startup
Here are five thought leadership tactics you can incorporate into your PR strategy to elevate brand awareness and gain authority.
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Essential Tips to Write Appealing Website Content
The content for a website should primarily answer three questions about the product or service it hosts.
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Baskin-Robbins Is Dropping 3 New Flavors and a Line of Ice-Cream-Themed Merch
From new flavors to a full line of limited-edition merch – the iconic American staple is encouraging customers to celebrate all that is sweet.
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