AI-driven tools are gradually becoming a widespread phenomenon.
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Donations over Discounts for Building Long-term Customers
The temptation to slash prices to see those beloved new sale notifications is real, but what if there was another way to create new action while staying sustainable?
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How to Avoid Email Spam Complaints
Here’s how to stop spam complaints from putting up a roadblock to your communication pipeline.
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Where Franchise Sales Portals Are Headed in the Franchising Space
Franchise sales portals have historically been a top lead-generation avenue.
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What is Your Value Proposition?
How to understand your value to make sales.
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5 Must-Know Social Media Trends for Franchises in 2022
Franchises should aim to capitalize on these five trends.
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What Is Your Brand Saying About You?
Growing a brand is a journey. Do it right, and you’ll be rewarded.
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Effective Referral Tactics That’ll Attract New Franchisees
Franchisors should implement these strategies to close new deals.
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Get Ahead of Your Competition With 2022’s Must-Have Digital-Marketing Trends
Now’s the time to look ahead and hone in on the strategies that make the most sense for you and your business.
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How to Gauge Marketing Success in a Shifting Business Landscape
New strategies bring new challenges in how to approach and measure success of your marketing efforts.
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Live Professional Captions vs. Live Auto Captions: Which Is Best For You?
Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make–namely, should you go with a human or a machine? Read the full article at MarketingProfs
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What to Know About Influencer Marketing in 2022
Most incorrectly assume influencer marketing is a saturated space with over-glorified returns.
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Here Are the 4 Trends Every Digital Marketer Should Know
We identify the underlying drivers of macro trends that will transform business and society over the next decade.
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Five Types of Content to Include in Your Sales Enablement Playbook
So… you’re relatively new to content marketing. You keep hearing about “sales enablement.” What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers. Read the full article at MarketingProfs
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Get Media Coverage By Being Authentic Online
Interview with Rabia Kamara of Ruby Scoops about appearing on the Food Network, smartphone storytelling to build a following, and how ice cream is a blank slate.
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2 Ways to Increase Engagement on Your Offers Every Time
If you’ve ever released a new product or offer and heard crickets, start doing this.
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10 Small Business Marketing Strategies That Actually Work
Avoid the pitfalls of small business marketing and achieve long-term goals by choosing the right strategies.
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