Because there are so many KPIs, it’d be counterproductive to keep track of each one.
Continue reading
The 6-Step Process to Creating Engaging Content
Influencer marketing campaigns have changed our relationship with authenticity.
Continue reading
The 5 Digital Marketing Trends You Cannot Ignore in 2022
Beat the competition and unlock long-term growth opportunities.
Continue reading
How Apps Are Changing Our Everyday Lives
These days it seems there’s an app for everything, but should your business have one?
Continue reading
A Bakery’s ‘Vulva-Nut’ Doughnut Brings Pleasure to Its Customers
Yeah, it’s shaped like that. And customers of a UK bakery (at least most of them) love it.
Continue reading
Does Your PR Agency See as a Project or a Partner?
Ensure your public relations investment is delivering results like they’re members of your team.
Continue reading
The 10 Biggest PR Pitch Pet Peeves, According to a Seasoned Freelancer
If you want coverage, don’t make these mistakes.
Continue reading
How to Use Online Testimonials to Boost Your Law Firm’s Business
Testimonials and reviews are a great way for lawyers and their firms to market themselves, while also helping to convert potential leads.
Continue reading
Marketers Must Pay Attention to These 3 Things to Overcome the Great Resignation’s Talent Exodus
This is a major opportunity for ad technology and strategic services.
Continue reading
The Four Biggest Mistakes You Are Making in Your PowerPoints and Presentations
PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four–and how to fix them. Read the full article at MarketingProfs
Continue reading
Should Your Business Spend Thousands of Dollars on a Strong Domain Name?
Is this really worth the money? Or is it better to pick up a cheap domain name and invest the money in something else, like marketing or infrastructure?
Continue reading
5 Ways Brands Can Get the Most out of a Franchise Trade Show
Put your best foot forward in the sales-rich environment.
Continue reading
How to Write High-Converting Affiliate Emails
Promote other people’s products on your company missives or risk leaving a ton of money on the table.
Continue reading
Content Intelligence Isn’t Just for Demand Gen Marketers
As a marketer, you produce your content, you post it, you amplify it, and you’re done, right? Not so fast. There’s more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here’s how. Read the full article at MarketingProfs
Continue reading
The Purpose of Content Marketing for B2B vs. B2C Brands
Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly. Read the full article at MarketingProfs
Continue reading
Is Now the Best Time to Ramp Up Your Startup’s Marketing Budget?
Key insights and fail-safes that will prevent owners from blowing through too much cash, too soon.
Continue reading
How To Start An Email List And Succeed From Day 1
Email marketing seems dated and uncool. Below the surface, however, entrepreneurs who leverage it well often come out on top.
Continue reading