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After a nearly two-year wait, Google finally rolled out an update to its Penguin algorithm on September 23. In doing so, the company also said that this would be the last Penguin update because it’s now running in real-time as part of Google’s regular core search ranking algorithm — big news for SEOs and webmasters everywhere.
If you’re reading that first paragraph and not really sure what Penguin is and why it matters to you, don’t worry. In our latest Marketing Land Live podcast, we visit with Google’s Gary Illyes to talk about what Penguin is and how this latest change will impact marketers, SEOs specifically, and Google’s search results generally. We also talk about voice search and what Google sees as the value of being the source of its answers when searchers speak questions, and the latest on keyword data in Google Analytics and Google Search Console.
This is part one of a two-part podcast conversation and this week’s episode runs almost 35 minutes long. You can listen below, and be sure to scroll down for this week’s Show Notes, with links to the stories we talked about.
We invite you to subscribe via iTunes or Google Play Podcasts.
Show Notes
Gary Illyes (@methode on Twitter)
Google updates Penguin, says it now runs in real time within the core search algorithm
Google Penguin doesn’t penalize for bad links – or does it?
Google says Penguin recoveries have started to roll out now
With Google Assistant & Google Home, Google seeks to win the hands-free generation of search
Google Home responding with featured snippets
Google Search Console metrics now deeply integrated into Google Analytics
