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You’ve seen the numbers: Amazon sold an estimated 3+ million Echo devices just during the 2016 holiday shopping season, marking a 60 percent increase in Echo ownership. Looking ahead, another estimate predicts that more than 30 million voice-powered devices will be in homes by the end of this year. If that’s accurate, and the trend continues, we’re looking at a tidal wave of change in how consumers search for and receive information.
And any time consumer behavior changes significantly, it’s big news for marketers. In this week’s episode of Marketing Land Live, we visit with Gerry Murray, director of research for marketing and sales tech at IDC, who sees these intelligent agents on a similar adoption curve as mobile was many years ago. And he says marketers are going to have to change their playbook for a time when consumers are regularly interacting with bots and intelligent agents.
This episode runs 35 minutes, and you can listen below or use the link below to subscribe via your favorite podcast service.
We invite you to subscribe via iTunes or Google Play Podcasts.
Show Notes
In the age of intelligent agents, how does marketing work?
Facebook updates News Feed algorithm to focus on video completion rates
Snickers releases 4 Super Bowl LI teaser ads & says official spot will be filmed live
GoDaddy returns to Super Bowl with teaser ads riffing on viral cat videos & sneezing pandas
5 more brands launch Super Bowl LI ads: Hyundai, Turbo Tax, Lexus, Avocados from Mexico & Mr. Clean
Super Bowl LI advertisers: Here are the brands gearing up for game day
Sales, awareness of Amazon Echo skyrocket in Q4, analysts say
Report: By end of 2017 there will be more than 30 million voice assistants in US homes
Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.
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