[Podcast] Marketing Land Live #46: Snap’s IPO, YouTube TV and more

All eyes were on Snap this week, as the parent company of Snapchat had a successful IPO on Thursday that immediately valued the company above non-tech stalwarts like CBS, Delta Airlines, Target and others. But there are legitimate questions about the future of advertising on Snapchat and how well the social platform can continue to monetize its userbase. In this week’s episode of Marketing Land Live, we talk about what Snap’s IPO might mean for digital advertisers and some of the hurdles the company may have to overcome to attract more ad dollars.

Other topics this week include the announcement of YouTube TV and how video advertising will work when it launches, and the relationship between fake news/hyperpartisan web sites and the Google Display Network.

This week’s show, which includes Marketing Land’s Ginny Marvin and Tim Peterson, runs a little more than 37 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.

We invite you to subscribe via iTunes or Google Play Podcasts.

Show Notes

Techmeme: SNAP IPO roundup

YouTube debuts TV subscription service, at $35 a month for 6 accounts

Google isn’t actually tackling ‘fake news’ content on its ad network

Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network

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About The Author

Matt McGee

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.

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Channel: CMO ZoneMarketing Land Live Podcast