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Report: 14 marketing automation vendors profiled — updated for 2017

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Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization:

  • increased marketing efficiency.
  • enhanced ability to generate more and better qualified leads.
  • a multichannel view of prospect behavior.
  • better alignment of sales and marketing goals.

B2B Marketing Automation Platforms: A Marketer’s Guide examines the market for marketing automation software platforms and the considerations involved in implementing this software into your business.

This 44-page report includes profiles of 14 leading marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

If you are a B2B marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. Visit Digital Marketing Depot to download “B2B Marketing Automation Platforms: A Marketer’s Guide.”

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.


 

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