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The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A Match Made in Marketing Heaven.” One of the great things about this session is that all four speakers took a step back and provided fresh ideas on how to think about the integration of these two disciplines.
Let’s dig in!
Flexibility and a willingness to fail
Leading off the session we had Maggie Malek, head of PR and social at MMI agency out of Houston. She walked us through a process for getting search and social to work together.
If your business is like most businesses, it’s likely that various groups tend to work in silos. This is a problem for many reasons, and it’s critical to break down those silos. To make matters worse, the current landscape is a bit of a mess:
Worse still, that landscape is constantly changing. One of the other big problems we all face is that consumers have a natural ad block. Success will only come if we have a willingness to create authentic conversations with people and identify moments that matter.
[Read the full article on Search Engine Land.]
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