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Google is simplifying the setup for tracking website call conversions in AdWords.
The initial setup is the same, with the option to set up website call conversions under the Conversions section of AdWords.
Now, instead of having to add a tag each time a phone number is listed on the landing page, you only have to add one piece of conversion tracking code on your site.
You do still need to also add a JavaScript snippet that will replace the number on the page with a Google forwarding number.
Google says the new process is designed to support tracking for one phone number. You can find more details on the support page.
About The Author
As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.
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