2017: - Online Marketing

October 10, 2017 Uncategorized

Updated for 2017! Enterprise Paid Media Campaign Management Platforms

The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency…

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October 4, 2017 Uncategorized

2017 growth hacks: Increase CTR by monitoring competitive offers

Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.

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August 9, 2017 Uncategorized

2017 growth hacks: Use affiliates to improve PPC reach

In this month’s installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line.

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July 18, 2017 Uncategorized

7 reasons to enter the 2017 Landy Awards

Find out why you should be entering the competition to earn recognition for your achievements in SEO and SEM. The Search Engine Land Awards are the highest honors in search marketing.

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July 11, 2017 Uncategorized

Prime Day 2017 was Amazon’s biggest sales day ever

Summer shopping event also gives Amazon its biggest one-day growth in Prime memberships.

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July 10, 2017 Uncategorized

Martech 2017: The four biggest trends so far this year

What’s been happening in martech in 2017? Intelligence, Transparency, The Experience and Going Beyond Computers.

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July 10, 2017 Uncategorized

8 major Google ranking signals in 2017

It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every tiny thing right; it’s about getting…

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June 28, 2017 Uncategorized

Amazon’s Prime Day 2017 is a 30-hour event this year

Prime Day is officially listed as happening on July 11, but the deals begin the night before.

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June 22, 2017 Uncategorized

5 must-do technical SEO audit items in 2017

As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current.

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June 14, 2017 Uncategorized

2017 growth hacks: Optimizing organic market share

Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance.

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June 13, 2017 Uncategorized

IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues

Q1 digital ad revenues close in on $20 billion.

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June 12, 2017 Uncategorized

The Periodic Table of SEO Success Factors: 2017 edition now released

Mobile, direct answers & site speed factors gain greater weight.

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June 7, 2017 Uncategorized

Marketing Day: AdWords 2017 roadmap, Facebook Instant Articles & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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June 7, 2017 Uncategorized

The AdWords 2017 roadmap is loaded with artificial intelligence

What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next.

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May 29, 2017 Uncategorized

3 reasons why customer identity should top retailers’ 2017 holiday wish lists

Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences.

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May 18, 2017 Uncategorized

[Podcast] The Google I/O 2017 recap: Lens, Assistant & more

In this week’s episode, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday.

Please visit Marketing Land for the full article.