2017: - Online Marketing

February 21, 2017 Uncategorized

Hyperlocal marketing will soar in 2017: 5 tips to stay on top

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality.

Please visit Marketing Land for the full article.

February 15, 2017 Uncategorized

2017 is here: Don’t dawdle. Double down on social media ads now

Now that we’re halfway into February, it’s now or never: Contributor Wayne St. Amand offers some ways to step up your social media marketing and take advantage of the advertising lull in early 2017.

Please visit Marketing Land for the full article.

February 13, 2017 Uncategorized

Marketing Day: Facebook turns up the noise, 2017 Hashtag Bowl winners & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 13, 2017 Uncategorized

New for 2017 — Enterprise SEO Platforms: A Marketer’s Guide

“Enterprise SEO Platforms: A Marketer’s Guide,” from our sister site, MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software in your business. If you are considering licensing an SEO software tool, this…

Please visit Marketing Land for the full article.

February 13, 2017 Uncategorized

2017 Hashtag Bowl Winners: Congrats To Twitter, Anheuser-Busch & Eggo

We’ve chosen the winners from our sixth annual Hashtag Bowl, honoring the best digital marketing efforts surrounding the big game.

Please visit Marketing Land for the full article.

February 12, 2017 Uncategorized

Why UGC should be brands’ New Year’s content resolution in 2017

Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales.

Please visit Marketing Land for the full article.

February 9, 2017 Uncategorized

Local SEO in 2017: 5 simple ways to dominate local search

New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign.

Please visit Marketing Land for the full article.

February 7, 2017 Uncategorized

Marketing Day: Pinterest’s Lens app, NRF 2017 online sales forecasts & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 7, 2017 Uncategorized

5 A/B testing resolutions you should embrace in 2017

A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing is a relatively young…

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February 5, 2017 Uncategorized

Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 41%

From a high of 57% three years ago, hashtags were only in about one-third of ads.

Please visit Marketing Land for the full article.

February 4, 2017 Uncategorized

Today’s the day: The 2017 Marketing Land #HashtagBowl is here!

Join us for live coverage beginning at 6:00 PM ET, and a full postgame recap of how Super Bowl advertisers integrate digital marketing into their TV ad buys.

Please visit Marketing Land for the full article.

February 1, 2017 Uncategorized

Refreshing competitive search strategies in 2017

In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his suggestions.

Please visit Marketing Land for the full article.

January 30, 2017 Uncategorized

Let’s make 2017 the year of honest reviews!

Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady.

Please visit Marketing Land for the full article.

January 29, 2017 Uncategorized

Increase the impact of your testing program in 2017

Columnist Nick Iyengar shares tips on how to take your organization’s testing program to the next level without investing in the latest technology and tools.

Please visit Marketing Land for the full article.

January 29, 2017 Uncategorized

The rise of retention marketing as a strategic priority in 2017

Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward existing customers will positively impact your bottom line.

Please visit Marketing Land for the full article.