2017: - Online Marketing

January 26, 2017 Uncategorized

Microsoft Earnings Report for Q2 2017: Revenue reaches $26B fueled by cloud services

Microsoft CFO Amy Hood says the company sees strong demand around its cloud-based services, helping drive its long-term growth strategy.

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January 24, 2017 Uncategorized

Welcome, 2017! Some bold martech predictions for the year ahead

What’s in store for the martech space this year? From exciting innovations to potentially troublesome developments, columnist James Green discusses the trends that will dominate 2017.

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January 23, 2017 Uncategorized

Shopping centers reinvented: 2017 and beyond

From parklike atmospheres to in-store mobile offerings, columnist Allan Haims explains how shopping centers can shake up the brick-and-mortar experience to stay relevant.

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January 23, 2017 Uncategorized

Report: by end of 2017 there will be more than 30MM voice assistants in US homes

Voice app retention turns out to be a bigger problem on intelligent assistant devices than smartphones.

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January 23, 2017 Uncategorized

Report: by end of 2017 there will be more than 30 million voice assistants in US homes

Voice app retention turns out to be a bigger problem on intelligent assistant devices than on smartphones.

Please visit Marketing Land for the full article.

January 12, 2017 Uncategorized

Get ready: The 2017 Marketing Land #HashtagBowl is coming soon!

Now in our sixth year, Marketing Land will again track social media visibility in Super Bowl TV commercials and cover how well TV advertisers score with online audiences. Here’s what to expect from all of our pre-game and post-game marketing coverage.

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January 11, 2017 Uncategorized

Mobile marketing predictions for 2017 from 11 industry veterans

What’s in store for mobile marketers in the new year? Columnist Aaron Strout asks mobile-savvy colleagues and clients to share their forecasts for 2017.

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January 10, 2017 Uncategorized

4 ways to win the inbox in 2017

A new year means new opportunities to step up your email marketing strategy. Start planning now with these 4 tips from contributor Cynthia Price.

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January 9, 2017 Uncategorized

Essential voice search strategies for 2017

Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local businesses.

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January 9, 2017 Uncategorized

5 B2B marketing tips to jump-start your 2017 results

Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right foot.

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January 9, 2017 Uncategorized

The evolution of the customer journey in 2017: Optimizing moments that matter

As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels.

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January 8, 2017 Uncategorized

The CMO-level audit for 2017: Preview

Columnist Scott Rayden kicks off a series exploring strategic audits, taking a look at everything from the customer journey to analytics, to help you gain a better understanding of where you can improve.

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January 5, 2017 Uncategorized

7 key components to a winning mobile marketing budget in 2017

Now that we’ve said goodbye to 2016, it’s time to get your mobile strategy in place for the new year. Contributor Gilad Bechar outlines seven mobile building blocks you can’t afford to ignore.

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