Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences.
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Predictions for the digital advertising industry in 2017
From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming year.
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Data as the new currency: Three keys to CMO success in 2017
What are the martech trends that will shape digital marketing in 2017? Columnist Jim Yu believes data insights will fuel marketers’ strategy and business success.
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Revealing the marketing agenda for 2017
The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. Social sharing platforms like Instagram have implemented click-to-purchase buttons, Alexa and Cortana became a household…
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Video Marketing 2017: What You Need to Know
Video is the new darling of digital marketing. With more than 400 hours of video uploaded to YouTube every minute, consumers have grown increasingly comfortable with video. Smart marketers are responding by generating compelling, shareable content that delivers relevant brand messaging across…
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5 tips for content marketing success in 2017
Get your content marketing program in tip-top shape for the new year. Columnist Rachel Lindteigen shares five ways to find success with your content in 2017 and beyond.
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How to use your buyer personas to build your 2017 marketing budget
You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your marketing budget.
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How you should be leveraging native ads in 2017
Columnist Brad O’Brien takes a close look at native advertising, what it means for your brand and how it can drive results at every stage of the marketing funnel.
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SEO trends to prepare for in 2017
What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions.
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2017 predictions: Why artificial intelligence will blow account-based marketing out of the water
Account-based marketing (ABM) has become a staple in B2B marketing today, and columnist Peter Isaacson believes that artificial intelligence (AI) will take it even further, making hyper-personalization at scale possible.
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Technical SEO checklist: 7 essential tips to implement now for 2017
In 2016, there’s been a lot of speculation on the value of technical SEO. It was called makeup; some of it was proclaimed dead; but ultimately, it was brought back to life gracefully and conclusively with outstanding examples of technical SEO tactics resulting in major traffic boosts. So why are…
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4 marketing innovations headed to brick-and-mortar retail in 2017
Contributor Tamar Weinberg takes a look at the UX and marketing advances that are expected to shape brick-and-mortar retail in the coming year.
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A step-by-step guide to developing your 2017 digital marketing strategy
It’s time to start thinking about your annual marketing plan. Columnist Amy Bishop presents her framework to develop a bulletproof strategy.
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SMX West is back in 2017 — Registration is now open!
Search Engine Land’s SMX West is returning to Silicon Valley in 2017! SMX West is the ultimate search marketing conference experience for hard-core SEOs and SEMs: actionable tactics, speakers from renowned brands and digital agencies, networking and top-notch amenities. SMX West will be held at the…
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Want to speak at MarTech 2017? Here’s how
The call-for-speakers form is now open for our next U.S. MarTech Conference, happening May 9-11, 2017 in San Francisco.
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Prepping SEO for 2017: it’s all about the ROI
Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year.
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