Many chief marketing officers are used to the old ways of doing PR and are still tracking and analyzing their PR efforts based on irrelevant data that has nothing to do with the actual results and effectiveness of their campaigns.
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The Top 7 PR Trends That Brands Should Care About Right Now
Public relations should be part of every business’s strategy, regardless of how large or small. These seven PR trends can help you maximize your strategy.
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What Is Your Brand Saying About You?
Growing a brand is a journey. Do it right, and you’ll be rewarded.
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What to Know About Influencer Marketing in 2022
Most incorrectly assume influencer marketing is a saturated space with over-glorified returns.
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Being a Better Marketer Is All About Embracing Failure
Why is this so powerful and how can you achieve it?
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What My Rescue Dog Taught Me About User Experience
How taking my older rescue dog on walks caused me to think about user experience and how to improve it.
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4 Things to Know About Online Reviews (and Why You Can’t Afford to Ignore Them)
Online reviews have more impact than ever. As a business owner, you ignore them at your own risk.
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Millennials Aren’t Always About the Digital Experience. That’s Good News for Your Marketing Department.
Surprise! Millennials have a surprising penchant for old-school communications — so get those stamps ready.
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5 Things You Should Know About Public Relations for Blockchain Projects
The massive rise of blockchain technology has given rise to multiple industries that have the tech at the core of their operating principles, including blockchain PR. This area of communication is nothing but interesting and challenging.
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The 4 Biggest Misconceptions About Selling On Amazon
Like it or not, it’s the king of ecommerce. Here’s how to win selling on Amazon.
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Facebook goes down, what about influencer marketing?
This drop not only affected millions of users around the world but also content creators who live or supplement their income with their publications and collaborations on social networks.
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Customer storytelling: what do you want them to tell about you?
An effective way to promote your business is by having your customers say good things about you.
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What Businesses Need to Know about the Google Ad Changes for Data Privacy and Enhanced Conversions
Google is capable of collecting mountains of pertinent data, but users are increasingly concerned about their privacy.
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All You Need to Know About Google Trends to Grow Your Business
It’s not surprising that new and improved online SEO tools constantly appear to help us identify search trends and design valuable web positioning campaigns.
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What a Logo Really Says About a Brand
Here is how to wrap your company message in your logo to convey the right message.
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5 Myths About Content-Experience Platforms, Debunked
Learn the truth about common CEP misconceptions and start to deliver next-level content experiences today.
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What Google’s Latest Update Reveals About the Most Important Ranking Factors
The latest Google algorithm update shook things up. Here’s what we learned.
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