In a recent survey, 78% of marketers said that marketing is about to see a great resignation, and 48% said that they are personally planning on quitting.
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The 10 data you should know about your customers
The proximity and personalized treatment allow SMEs to get to know their consumers better.
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Assume Potential Customers Don’t Know Anything About Anything
Your prospects don’t know the awards you’ve won or the flagship clients you’ve served. They don’t know how reliably you’ve solved problems in the past. They don’t know what to do next. You have to spell it all out for them.
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Lessons About Marketing Complacency I Had to Learn the Hard Way
The fear of not being ready for new growth will set you back.
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What Bernie Sanders and Charli D’Amelio Can Teach You About Influencer Marketing
Yep, these two actually have something in common.
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4 Branding Strategies Every Startup Founder Should Know About
Having a solid branding strategy is key for a smooth launch.
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2 Secrets About Online Media Presentations
Discover the secrets these presentation experts learned after years of presenting.
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What Are You Going to Do About Your Outdated B2B Buyer Personas?
The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here’s how to adapt your messaging and content for your customers’ current needs and behaviors. Read the full article at MarketingProfs
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What ‘Bridgerton’ Can Teach Marketers About Today’s Consumers
The bodice-ripping Netflix hit’s themes are, in fact, timeless.
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The Secret That Luxury Influencers Like the Kardashians Know About Scaling Down Your Market for Bigger Impact
How to use your expertise to become an icon and land $100K+ deals.
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Learn About Mary Kay’s Digital Transformation
Mexico is the first country in which the direct selling brand launches Suite13 and Skin Analyzer, two tools that offer growth opportunities to its independent beauty consultants.
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Why Consumers Care About Influencers, and Why You Should Too
More than half of people globally have bought something in the past six months based on the recommendation of an online influencer.
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Selling Online? Here Are 4 Things You Need to Know About SEO.
SEO is the kingmaker in the age of ecommerce. But a sound SEO strategy can do more than help you own keywords.
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What Marketers Need to Know About Influencer Marketing in 2021
Marketers should keep these top industry trends in mind as they work on their influencer marketing strategies this year.
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What should you know about LinkedIn if you sell to other companies?
We give you some strategies to stand out on LinkedIn if you are a B2B entrepreneur.
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It’s About Time: Six Tried-and-True Ways to Extract Content From Your SMEs
Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major challenge for marketers. Here are six practical ways to get the content you need. Read the full article at MarketingProfs
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So Much of What You Knew About Thought Leadership Has Changed
Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don’t have the impact they once did. People are craving stories that guide and inspire. Here’s how to get thought leadership right. Read the full article at MarketingProfs
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