Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research. But there are differences among senior marketers and their junior colleagues. Here’s what marketers think content in the year ahead. Read the full article at MarketingProfs
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Three Reasons Most Content Marketing Fails, and What to Do About Them
Instead of flooding the Internet with content that’s merely meh, avoid these three content marketing mistakes to ensure that you are strategically producing content that breaks through and wows your audience. Read the full article at MarketingProfs
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Be Careful How ‘Fyre’d’ up You Get About Influencer Marketing
Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution.
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What B2B Firms Get Wrong About Thought-Leadership Content
B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn. Read the full article at MarketingProfs
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Influencer Marketing Is About Relationships, Not Buying Media
Buying media isn’t a purely transactional activity.
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Signs a Customer Is About to Leave — and How to Prevent It
Churn proof your business by paying attention early.
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How (and Why) Collaboration Brings About Stronger, More Creative Web Design
With respect to web design, the result of team collaboration is almost always a better product.
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What Seth Godin Wants You To Know About Marketing in 2019
The Industry expert urges companies to be relevant, not loud.
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3 Things Franchises Should Know About Hiring a PR Firm
Be honest about your expectations, explore multiple firms and above all, trust your gut.
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4 Things My Inbox Taught Me About the Type of Email Content That Gets Your Attention
Compelling email content can help your business stay top-of-mind among your customers, but make sure your emails aren’t getting quickly sent to the junk folder.
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How the Female Leaders of Hims Got Men to Happily Talk About Hair Loss and Erectile Dysfunction
Founder Andrew Dudum knew that in order to build a company that would help men get honest about health, he’d need to do one thing: hire a lot of women.
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You’ve Listened to Your Gut, Now Answer These 4 Practical Questions About the Product You Think Is so Great
Trust but verify your instinct.
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5 Lessons Netflix Can Teach Entrepreneurs About Social Media Marketing
Millennials and, in fact, all demographics like brands that are fun and approachable.
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How This Affiliate Marketer Learned Enough About His Craft to Strike Out on His Own
John Crestani was able to make tens of thousands of dollars through his own clients.
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What Technical Founders Need to Know About Sales and Marketing
You can’t just create a cool product — you have to sell it.
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3 Ways to Master the One Thing About Video That Entrepreneurs Don’t Understand: Distribution
Got the ‘Citizen Kane’ of online videos? It still needs to reach the right audience.
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Why Building Relationships Is the Marketing Secret No One’s Talking About
Customers, influencers and competitors should all be part of your network. You read that right: even competitors.
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