Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.
Continue reading
Tag: about
Put Your Mission First and You Won’t Have Any Worries About Revenues
The most fun you can have in business is making money doing the right thing for every customer.
Continue reading
Why You Shouldn’t Worry About Branding Until You Make 6 Figures
If you’re not already bringing in major sales, you need to spend your money on this first.
Continue reading
The Biggest Mistake People Make About CMOs
Anna Fieler of Popsugar explains what it’s like to be a chief marketing officer.
Continue reading
Facebook Might Be Shrinking Your Audience but There’s Lots You Can Do About It
Entrepreneurs can empower their followers to take back control and then create a multi-platform internet presence, so it never happens again.
Continue reading
Everything You Need to Know About the 5 Changes Roiling Digital Advertising
Invest in video, understand your audience and research the channels they use.
Continue reading
Why You Need to Stop Worrying About Facebook ‘Likes’ in 2018
The only metric that matters is revenue.
Continue reading
5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product
Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.
Continue reading
7 Ways to Intrigue an Audience That Knows Nothing About You or Your Job
Every job has its own incoherent jargon that only insiders know. Sifting that out and thinking back to when you were a newbie can help you make what you do intelligible to those who don’t yet know.
Continue reading
This Is How Thinking About Abundance Has Helped Me Build a Success Mindset
Entrepreneurs need to overcome the scarcity mindset.
Continue reading
What You Really Need to Know About Marketing’s 80/20 Principle to Succeed
You may think you know the “80/20” rule of marketing, but this expert is going to reveal some secrets no one has heard.
Continue reading
LinkedIn and What Marketers Need to Know About Linkedin
While much of the focus has been on Facebook and Instagram, LinkedIn has been silently growing their user base to more than 500 million users.
Continue reading
Reframe your thinking about the beacon opportunity
Beacons may not be in the media limelight as of late, but contributor Brian Handly believes we’re seeing accelerating deployments of them for a reason.
Continue reading
Please visit Marketing Land for the full article.
The big problem with PPC attribution modeling no one is talking about
The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why.
Continue reading
Please visit Marketing Land for the full article.
The 3 undisputed truths about lead nurturing
Contributor Seth Price discusses how automation, content marketing and eliminating limits to follow-ups will improve the success of your lead nurturing efforts.
Continue reading
Please visit Marketing Land for the full article.
What teen fiction can teach you about writing ad copy
What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy.
Continue reading
Please visit Marketing Land for the full article.
A way to think about modern CRM
What should you be expecting from your customer relationship management programs these days? Contributor Jose Cebrian explains how CRM has changed and how it hasn’t.
Continue reading
Please visit Marketing Land for the full article.