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Here’s what performance advertisers are saying about Quora’s new ad platform
Whether they’ve been on the platform for one month or seven, advertiser feedback is strikingly similar: We like the performance — when can we scale?
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What marketers need to know about addressable TV and OLV
As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV.
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7 things marketers need to know about Google’s Smart display campaigns, direct from Google
Google rolled out Smart display campaigns in April. Columnist and Googler Matt Lawson answers some FAQs about these automated display campaigns.
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What advanced SEOs need to know about algorithm updates
Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google.
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What you need to know about Referrer Policy
Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links.
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What marketers need to know about the Apple WWDC announcements [Podcast]
In this week’s show, our crew explains what Apple said this week about ad targeting and autoplay blocking in Safari, the new HomePod device and more.
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Why some ad tech vets have doubts about Havas’ new transparency platform
As the transparency bandwagon gains speed, some are wondering if the added info is useful, if it takes publishers into account or if it changes anything.
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What you should know about Twitter’s latest privacy policy update
As it begins to store people’s off-Twitter browsing data for longer, the company adds new data controls and ends Do Not Track support.
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What can legacy media teach us about programmatic’s future?
Digital technologies revolutionized the way we consume media, but columnist Chuck Moran wonders if there are some elements of old media (print, TV) that advertisers might take back if we could.
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What marketers should know about Snap’s Q1 2017 earnings report
Snap’s daily audience growth stopped its deceleration — barely — but its revenue slid from Q4’s mark.
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When is a native ad not native? Understanding it’s all about context
Contributor Rich Rosenzweig explains why native advertisers need to understand the context of the user experience and match the quality standards of what’s around the ads.
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3 logical myths about rankings that can destroy a business
Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe.
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The most important thing to know about Facebook’s ad load problem
When Facebook’s CFO talks about a maxed-out ad load slowing advertising revenue growth, he’s only referring to Facebook’s news feed ad load.
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3 predictions about the future of SEO
What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry.
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About.com changes name to Dotdash to complete year-long rebrand
Cue Jay-Z’s “Public Service Announcement,” because About.com is finally ready to reintroduce itself.
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What your paid search KPI says about you
Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities?
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