Twitter’s audience is growing at a faster clip, but its ad revenue is shrinking at a faster clip, and now its total revenue is shrinking, too.
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Tag: about
Quiz: How much do you know about the history of online video — and what it means for the future?
Contributor Jim Dicso takes us on a walk down memory lane, reminding us of how online video has developed and where we are today.
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What you need to know about compliance in the affiliate marketing industry
Is your affiliate marketing program meeting federal guidelines? Columnist Adam Weiss sits down with his company’s compliance guru to discuss how advertisers can stay on the right side of the law.
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Protagonist’s new platform finds the stories told about brands
San Francisco-based startup employs AI and human experts to decipher narrative threads surrounding brands, and then offer strategic actions.
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What the data tells us about the death of exact match and its impact
Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass.
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Is Snapchat’s bubble about to burst?
Despite all the buzz around it and a heady IPO, some industry observers are asking if Snapchat’s glory days are over. Columnist Laura Collins looks at what the future has in store for the social media network.
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Why the future is all about PASO — personal assistant search optimization
Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers.
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10 truisms about agencies and clients
Agency-client relationships can be complicated. Columnist David Rodnitzky shares what he’s learned to help you build a solid, long-standing partnership.
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Start thinking now about how to tug at the heartstrings of your holiday shoppers
It’s never too early to start planning your holiday marketing strategy. Contributor Giovanni Strocchi takes a look at how marketers can boost brand loyalty and sales by tapping into consumers’ emotions.
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Why About.com ‘took a business that was perfectly fine & crashed it into the ground’
In this week’s Marketing Land Live podcast, About.com’s CEO explains the marketing repercussions from last year’s decision to pivot from “one site fits all” to a series of separate vertical sites.
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About.com CEO: What we’ve learned in pivot from one-site-fits-all to several vertical sites
In this week’s Marketing Land Live podcast, Neil Vogel explains why they ‘took a business that was perfectly fine & crashed it into the ground,’ and how the new sites are already seeing success.
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How marketers should be thinking about voice search
In the age of voice search and assistants, columnist Andrew Ruegger discusses how marketers should be adjusting their strategies to stay competitive.
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What do employee reviews really say about your agency?
Your agency’s rating on Glassdoor might not be telling the whole story. Columnist David Rodnitzky describes the essential ingredients of a high-performing company culture.
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7 tips for small manufacturers thinking about using AdWords
New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before.
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What businesses need to know about the Yelp Elite program
If you’re not familiar with the Yelp Elite program, it might be time to bone up on it. Columnist Brian Patterson gets into the nitty-gritty of the program and explains how it can be a boon for marketers and business owners.
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What marketers should know about Twitter’s Q4 2016 earnings
Twitter’s daily audience is growing, but its ad revenue has shrunk, and its direct-response advertising struggles have deepened.
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Local search: It’s all about mobile
More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out.
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