Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Tag: account
SEM account management: Part 1 — How to avoid getting fired
In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs.
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YouTube gains access to Google account data for ad targeting, teases new measurement solution
YouTube also says it is working on new measurement solution to improve cross-screen measurement.
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Facebook is killing people, posting erroneous “Memorialized Account” messages
Apparent error is killing off people on Facebook, shifting their accounts to have a “memorial” message.
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Learn How to Launch an Integrated Strategy for Account Based Marketing #MPB2B
“How do we start to synchronize all of the efforts between marketing and sales into a coordinated play through account based marketing?” That is the question Jon Miller posed to an audience of 150 marketers in today’s first breakout session at MarketingProfs B2B Marketing Forum. As the CEO and Co-founder of Engagio and Co-founder of […]
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