People provide tbh with data that Facebook could use to understand and target ads to teens that don’t use its social network.
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Tag: acquires
Snap acquires Placed to better measure in-app ads to in-store sales
Placed is able to attribute brand’s digital, TV and out-of-home campaigns to store visits and in-store sales.
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Marketing Day: IAB Tech Lab launches ads.txt, Tobii acquires Sticky & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017 May 22, 2017 by Digital Marketing Depot The flood of mobile calls to US…
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Eye-tracker Tobii acquires fellow eye-tracker Sticky
Lab-based eye-tracker Tobii buys the webcam-based Sticky so it can offer large consumer panels as well as focused test groups.
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Marketo acquires sales engagement tool ToutApp
The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.
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Hootsuite acquires Snapchat analytics firm Naritiv
Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to large enterprises.
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Hootsuite acquires Snapchat analytics solution from marketing firm Naritiv
Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to large enterprises.
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Pathmatics acquires WhatRunsWhere
Pathmatics, whose ad tracking is oriented toward enterprises, will remain separate as a brand and platform from WhatRunsWhere, which focuses on small agencies and brands.
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Google acquires Famebit to give creators more branded content opportunities
With more than 25,000 videos created via its platform, Famebit bills itself as the leading self-service marketplace in the branded video space.
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