API integrations with 19 new partners are aimed at helping marketers more easily manage and track LinkedIn campaigns.
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Tag: adds
Customer data platform Segment adds Looker Source to define audiences from multiple tools
Essentially, says the Segment CEO, the data switchboard is growing “a brain stem.”
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Stackla adds a Co-Pilot to recommend which user content should be published
The machine learning-based tool also suggests the best audience segments for engagement with that content.
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Brandwatch adds a Reddit ‘mini-firehose’ to its social data
The social intelligence firm is now sifting the raw feedback of the web’s most opinionated community.
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LiveRamp adds people-based search targeting to IdentityLink
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.
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Facebook adds templates for Canvas ads, extends iAd-like format to Collections
Advertisers can pick from three plug-and-play templates and now use Canvas posts in Facebook’s shoppable Collection ads.
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Apple adds indoor mapping for malls and airports, Do Not Disturb mode
Google and Bing have similar indoor mapping initiatives.
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Datorama adds Genius AI to its marketing data platform
The New York City-based company now provides out-of-the-box smartness that suggests best solutions for improving performance.
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Pinterest adds autoplay video ads to feeds, search results
After introducing click-to-play video ads last summer, Pinterest is adding the autoplay variety to people’s feeds and search results.
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Twitter adds Direct Message Cards for advertisers to kick-start specific conversations
The new Cards feature a menu of up to four buttons that people can select to start a private conversation on a particular topic.
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Google Assistant comes to iPhone, adds alerts, hands-free calling & more
Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana.
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Google adds more ads to Play Store, and other app ads news from I/O
The company says its ads have driven five billion app installs.
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Acxiom adds interest-based ShareThis data to its arsenal
New partnership extends the existing relationship between ShareThis and Acxiom’s LiveRamp to the parent company.
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Oracle adds chatbots, smarter recommendation engine to its Clouds
The tech giant has announced new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party data.
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ColorTV adds search to its OTT services with purchase of Guidebox
The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV services.
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Oracle adds ad verification to its data wheelhouse by acquiring Moat
The tech giant can now see data about both ad targeting and ad delivery.
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Pega adds conversational bots as front-ends for its platform
Called Intelligent Virtual Assistants, they are pre-built conversational interfaces for Facebook Messenger, Amazon Alexa, Google Home and other environments.
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