adds - Online Marketing

April 16, 2017 Uncategorized

TapInfluence adds tool to automatically check influencers’ posts for FTC compliance

The Auditor — which TapInfluence says is the first of its kind — tells brands and influencers in the network whether acknowledgement of sponsorship passes Federal Trade Commission guidelines.

Please visit Marketing Land for the full article.

April 12, 2017 Uncategorized

NinthDecimal adds native ads to its location-based repertoire

The San Francisco company now offers location-targeting and offline attribution for a complete range of ad types on mobile and desktop.

Please visit Marketing Land for the full article.

April 9, 2017 Uncategorized

Marketing Day: New Facebook metrics, Twitter adds 3rd party measurement & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

April 9, 2017 Uncategorized

Twitter adds 3rd-party measurement for viewability & audience verification

Partnerships provide independent verification for video ad viewability and audience metrics.

Please visit Marketing Land for the full article.

April 6, 2017 Uncategorized

Facebook adds new Estimated Daily Results report, upgrades Delivery Insights

New enhancements make it easier to estimate Facebook Ad results and find more data on how you are reaching specific audiences.

Please visit Marketing Land for the full article.

April 6, 2017 Uncategorized

Facebook adds email signup & Page Like call-to-action buttons to Instant Articles

Facebook has also started testing buttons for people to sign up for a publisher’s digital subscription free trial and to install its app.

Please visit Marketing Land for the full article.

March 16, 2017 Uncategorized

MediaBrix – now Receptiv – adds programmatic video marketplace and DMP

The New York City-based mobile marketer is now focused only on in-app video ads that are delivered “at the right moment.”

Please visit Marketing Land for the full article.

March 16, 2017 Uncategorized

Aprimo adds digital asset management with ADAM acquisition

With the new purchase, marketing ops platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool.

Please visit Marketing Land for the full article.

March 15, 2017 Uncategorized

Marketing Day: YouTube to end Annotations, Amazon adds Alexa to iOS app & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 15, 2017 Uncategorized

Amazon adds Alexa to its main iOS app

Integration will provide more utility in the shopping app and expose new audiences to Alexa’s capabilities.

Please visit Marketing Land for the full article.

March 1, 2017 Uncategorized

Facebook Messenger adds option for chat bots to avoid chatting

Messenger bots can prevent people from typing in text to reply and make them use non-native menu buttons instead.

Please visit Marketing Land for the full article.

March 1, 2017 Uncategorized

Facebook Messenger adds option for chatbots to avoid chatting

Messenger bots can prevent people from typing in text to reply and make them use non-native menu buttons instead.

Please visit Marketing Land for the full article.

February 22, 2017 Uncategorized

On a buying spree, Hootsuite adds analytics provider LiftMetrix

Following its purchase of adtech firm AdEspresso two weeks ago, the new acquisition will boost Hootsuite’s ability to demonstrate ROI.

Please visit Marketing Land for the full article.

February 9, 2017 Uncategorized

Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management

The acquisition and new capabilities point to the importance of social ads to social management platforms.

Please visit Marketing Land for the full article.

February 8, 2017 Uncategorized

Adblade adds self-service RTB for its WordPress plugin

Now, third-party demand sources can bid on inventory for the content-like ads run by this competitor to Taboola and Outbrain.

Please visit Marketing Land for the full article.

February 6, 2017 Uncategorized

LiveRamp adds third-party data to its cross-channel identity service

The data onboarding service is releasing different versions of its IdentityLink, this time for third-party data owners.

Please visit Marketing Land for the full article.