In addition to new Dash brands, Amazon launched “virtual” Dash buttons last week on its site and app.
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Tag: adds
Adobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digital
The announcements highlight the continued evolution of ‘brick-and-bits’ stores.
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TripAdvisor adds new enhanced listings features for hotels, restaurants
“Business Advantage” and “Premium for Restaurants” programs designed to boost subscription revenues.
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Taboola adds Commerce Sciences as part of its evolution ‘from widget to platform’
The acquisition of the personalization/optimization service is intended to help publishers segment their sites for types of users, as e-commerce sites do.
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Adobe Primetime adds TV Media Management Platform
The addition moves Primetime beyond helping TV program makers get on devices, to forecasting ad inventory across all screens and by audiences.
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MarTech Conference series adds Boston event in 2017
MarTech Today publisher Third Door Media announced today that it will produce an East coast edition of MarTech®: The Marketing Tech Conference at the Hynes Convention Center in Boston October 2-4, 2017. A West coast edition of MarTech will take place in San Francisco May 9-11, 2017. “Marketers are…
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Marketing Day: Facebook adds gaming features, Cyber Monday reports & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook adds gaming inside Messenger, News Feed
Facebook adds video games to the list of things that people can do without needing to leave Facebook.
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Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
The New York City-based Vistar says this is the first use of first-party data like CRMs for OOH, and LiveRamp’s first OOH project.
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Twitter adds keyword, hashtag, emoji blocking to curb abusive tweets
People will be able to block tweets containing certain keywords, hashtags, phrases and emojis from appearing in their notifications tab.
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Pinterest adds measurement, data vendors to its Marketing Partners program
Pinterest has given its “Good Housekeeping Seal of Approval” to several companies that can now track ads’ performance and target ads using brands’ own data.
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Snapchat copies two of Instagram’s features, adds World Lenses
Snapchat adds ways to rewind and share Stories and rolls out World Lenses to augment the reality around you.
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Conductor adds Insight Stream to its Searchlight platform
The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.
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Amazon adds 66 new Dash buttons, cites “exponential growth” of Dash orders
New brands offering one-push ordering include Coca-Cola, Folgers, Pop-Tarts … and Amazon itself.
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Bazaarvoice adds ad targeting platform based on consumer intent
Moving beyond reviews and ratings, the company can now deliver ads to 75 percent of all U.S. shoppers, based on their product viewing and purchases.
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Facebook adds new tools for local discovery and commerce
New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers.
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Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM
The new service, the companies said, is the first automated predictive scoring service for Dynamics that utilizes both business and consumer data.
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