This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences from online to traditional TV.
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Tag: adobe
Marketing Day: Super Bowl ads, Adobe Marketing Cloud updates & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Adobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digital
The announcements highlight the continued evolution of ‘brick-and-bits’ stores.
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Marketing Day: Bing ad campaigns, Adobe Primetime & Facebook fights fake news
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Adobe Primetime adds TV Media Management Platform
The addition moves Primetime beyond helping TV program makers get on devices, to forecasting ad inventory across all screens and by audiences.
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Adobe turbocharges its multi-platform video ad capability with TubeMogul purchase
The announcement gives the Adobe Marketing Cloud buy-side video ad management across linear TV as well as desktop and mobile.
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Marketing Day: An account-based marketing quiz, new Adobe tools & Arby’s CMO
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Not to be out-Einsteined, Adobe launches its Sensei layer of AI services throughout its clouds
The new framework distributes existing intelligent services across the company’s Marketing, Creative, and Document Clouds, and adds a variety of new ones.
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Adobe predicts 2016 online holiday sales to reach $91.6B, an 11% YoY increase
According to Adobe’s 2016 Digital Insights Shopping Predictions, this holiday season will see bigger sales, but less growth than 2015.
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