It’s easy to waste thousands on AdWords if you aren’t paying attention.
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Marketing Day: Gartner report on analytics tools, Pinterest search ads & P2P marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.
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Quality score in 2017: Should you care?
Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts.
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Swimming up(bid)stream
Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science will shape the future of ad buying.
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Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’
If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to native formats, believes contributor Casey Wuestefeld.
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Spotify launches self-serve platform for audio ad campaigns
The new ads platform is aimed at bringing more SMB advertisers to the streaming audio service.
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Social media ad fatigue: How to combat it without spending all day making new creatives
Ad fatigue is a problem we’re all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively.
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Display advertising: 3 ways to improve your campaign targeting
Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting strategy.
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‘Clash of Clans’ reclaims its lead on YouTube’s top 10 list of most popular video ads in August
Supercell’s popular video game is a veteran on YouTube’s ad leaderboard, but hasn’t held the No. 1 spot since May.
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Samsung’s 6-second video spot ranks #1 on YouTube’s first bumper ad leaderboard
This is the first time YouTube has released a list ranking six-second bumper ads.
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iSpot.tv launches attention-getting analytics for TV ads
Its three new modules track viewers’ attention by measuring when they change the channel or otherwise show lack of interest.
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Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Storytelling for action: Why brands need to tell a complete story
Are you putting meaning into the stories you tell? Contributor Peter Minnium explains why ads that capture the movement of a fully developed story are the ones that will compel the consumer to buy.
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Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption
To accelerate publishers’ slow adoption of Ads.txt, advertisers are prepared to begin enforcing the anti-fraud initiative as soon as the fourth quarter.
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Ways To Get Traffic On Demand
Ways To Get Traffic On Demand 1. Display ads. Display ads are a simple form of advertising that rely on banners
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Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers
The beta is aimed at publishers who prioritize user experience.
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