The updates come, in part, in response to speedy scrolling habits on mobile, but they also highlight tensions arising on the video front.
Continue reading
Please visit Marketing Land for the full article.
Tag: ads?
Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site
Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry Bonelli explains why and provides tips for getting your site ready.
Continue reading
Please visit Marketing Land for the full article.
5 non-traditional skills to look for in a PPC account manager
You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills — among others — are key to being a stellar staffer and to hiring one.
Continue reading
Please visit Marketing Land for the full article.
Google announces AMP speed and viewability enhancements for ads
Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.
Continue reading
Please visit Marketing Land for the full article.
Apple Search Ads: Still tapping after 6 months of testing
Columnist Anna Shirley shares her impressions of Apple’s App Store search ads platform, highlighting its positive and negative aspects.
Continue reading
Please visit Marketing Land for the full article.
Snapchat will let brands measure its ads’ impact on sales, results against rivals
Snapchat is giving brands an apples-to-apples look at its ads’ bottom-line performance just before marketers map out their 2018 media budgets.
Continue reading
Please visit Marketing Land for the full article.
AMP ads: Google will convert display ads to AMP, test AMP landing pages for Search ads
Google says AMP ads can load up to 5 seconds faster than standard display ads.
Continue reading
Please visit Marketing Land for the full article.
Should you bother rewriting your ads?
Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget.
Continue reading
Please visit Marketing Land for the full article.
LinkedIn Ads: How to target your ideal prospect, every time
Columnist AJ Wilcox walks you through LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently and at a lower cost.
Continue reading
Please visit Marketing Land for the full article.
Top 10 Most Shared Super Bowl LI Ads: Budweiser’s immigration story shared more than any other ad
Budweiser’s “Born the Hard Way” earned more than 435K shares on gamed day, nearly double won by the No. 2 most shared Super Bowl ad.
Continue reading
Please visit Marketing Land for the full article.
5 more brands launch Super Bowl LI ads: Hyundai, Turbo Tax, Lexus, Avocados from Mexico & Mr. Clean
As game day nears, more and more advertisers are releasing teaser ads and official Super Bowl spots.
Continue reading
Please visit Marketing Land for the full article.
How social ads’ location targeting can side-step electioneering laws
Ads on Facebook, Instagram, Twitter and especially Snapchat can be pinpointed to people within polling places’ no-signs zones.
Continue reading
Please visit Marketing Land for the full article.
Should you be using LinkedIn Ads?
Contributor AJ Wilcox discusses what kinds of businesses should be advertising on LinkedIn and those that should probably avoid the platform altogether.
Continue reading
Please visit Marketing Land for the full article.