While Metaverse and Web3 will take a few years to take their full form, advertisers and marketers need to be prepared and get going on it.
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Tag: advertisers
Advertisers Are Focused on Feelings. Why Does That Matter?
Brands need to understand how mood-based ad targeting impacts consumers.
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How Committed Are Big Advertisers to Content Marketing?
The proportion of major advertisers that say they are strongly committed to content marketing has doubled over the past two years, according to recent research from the Association of National Advertisers (ANA) and The Content Council. Read the full article at MarketingProfs
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5 Things Advertisers Should Consider Amidst the COVID-19 Pandemic
There’s never been a more crucial time to message your brand carefully.
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5 Sneaky Psychology Tricks Advertisers Use to Get Our Business
Pay attention to the tricks that ‘get’ you. Then replicate them in your own business.
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As Facebook Clamps Down on Advertisers, Email Becomes an Attractive Alternative
The rules on Facebook keep changing, but email marketing remains an effective tool.
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YouTube unveils new tools to create custom ads at scale, sequence videos & more
Director Mix can create huge numbers of ads tailored to custom audiences based on actions taken on other Google services.
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Please visit Marketing Land for the full article.
Instagram hits 2 million monthly advertisers, doubling in six months (again)
Instagram crossed the 1-million-advertiser mark in March and is closing the gap on Facebook’s 5 million.
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Please visit Marketing Land for the full article.
The Trade Desk integrates connected TV buying and measurement directly into its platform
Ad buyers can target, measure and retarget addressable TV households across screens.
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Please visit Marketing Land for the full article.
Lookalike modeling breathing new life into old channels
Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting.
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Please visit Marketing Land for the full article.
Quora launches retargeting for advertisers
Advertisers can build audience lists and create ads targeted to segments of past site visitors.
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Please visit Marketing Land for the full article.
Data is the new currency, but are advertisers spending wisely?
Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they’re reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders.
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Please visit Marketing Land for the full article.
Facebook bans advertisers, Pages that disguise links violating its rules
Facebook will use artificial intelligence and new human review processes to detect disguised, or “cloaked,” links that breach its policies.
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Please visit Marketing Land for the full article.
Pinterest opens up autoplay video ads to self-serve advertisers
In May, Pinterest began testing the ads that play automatically with the sound off and appear within people’s feeds and among search results.
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Please visit Marketing Land for the full article.
Snapchat’s ad biz has matured but is still a shiny new object for advertisers
Snapchat’s ad business has matured since the start of 2016, but it has not yet proven itself as a must-buy for most marketers.
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Please visit Marketing Land for the full article.
Here’s what performance advertisers are saying about Quora’s new ad platform
Whether they’ve been on the platform for one month or seven, advertiser feedback is strikingly similar: We like the performance — when can we scale?
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Please visit Marketing Land for the full article.
Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns
Ahead of the fall shopping season, Facebook makes its product showcase ads more of a showpiece.
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Please visit Marketing Land for the full article.