In the last century, a famous cartoon illustrated the central reason behind people-based marketing, ad transparency and anti-fake news.
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Tag: advertisers
Twitter adds Direct Message Cards for advertisers to kick-start specific conversations
The new Cards feature a menu of up to four buttons that people can select to start a private conversation on a particular topic.
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Facebook now has more than 5 million monthly advertisers
Over the past year or so, Facebook has attracted a million new advertisers roughly every six months.
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Marketing Day: Twitter replies, Google to advertisers & Google Optimize
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Instagram now has more than 1M advertisers, doubling in past 6 months
As Instagram’s advertiser base has ballooned, so has the number of people using the app to contact brands.
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MEC’s Noah Mallin: For advertisers, Snapchat has ‘tremendous promise’ [Podcast]
In this week’s Marketing Land Live, marketing exec Noah Mallin explains how Snapchat is starting to pull its advertising products together in a coherent way and why he thinks Netflix may ultimately be a better comparison than Facebook and Twitter.
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How ads on Google for its own products can impact the prices other advertisers pay
Just as on a retail shelf, there are only so many spots available on a search result.
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When should advertisers consider pausing Google Local Inventory Ads?
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads.
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Facebook starts opening its black box to keep advertisers from avoiding Audience Network
Criticized for a lack of transparency, Facebook has started making concessions, including talks about private marketplaces.
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SteelHouse unveils a novel concept: Telling advertisers for free if their ads can be seen
The company says this is the first free viewability report by an ad platform.
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Super Bowl LI advertisers: Here are the brands gearing-up for game day
Marketing Land is keeping track of this year’s Super Bowl LI brands, with updates when new advertisers and campaign details are announced.
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5 reasons advertisers should NOT ignore Bing Ads
Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.
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Super Bowl LI advertisers Avocados from Mexico, Snickers & Skittles gear up for game day
With just over two months to go before next year’s Super Bowl, brands are releasing their plans for the big game.
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What advertisers should know from Twitter’s Q3 2016 earnings call
The good, the bad and the ugh of Twitter’s latest earnings report.
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Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns
A new study from Nanigans shows that Facebook continues to bulk up ad offerings and advertisers continue to pay up & see results.
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Marketing Day: Facebook now at 4M advertisers, Salesforce’s Commerce Cloud & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Marketing Day: Instagram’s 500K advertisers, Twitter’s app install ads & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.